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• Use a clear subject line so readers clearly know what that article will be about. • Include a clear call to action when applicable. If the article is intended to elicit a reaction from the reader, then provide a clear call to action, like a website to visit or a phone number to call. • Keep articles as brief as possible. If there is content that requires more length, it should be posted on the City's website and include a short summary in the newsletter, directing readers to the website for the full article. • Break up heavy text with bullet points and break every few sentences to create short, easy -to -read paragraphs. • Include images to keep things engaging. Images should be clear, crisp, and not blurred. Only images captured by City officials or procured from a stock image website (either paid or free) can be used. Article Contributors: Newsletter articles will be primarily written by the City's communications staff person(s). Given the nature of the topic, other subject matter experts may be asked to write articles or short informative blubs. These contributors may include: • City Admin staff (City Admin, City Clerk, Deputy City Clerk) • Department Directors • General staff • Committee and Commission members • Ramsey County • Other partnering agencies or organizations Articles Final Approval: With the exception of City Council members, written articles will be sent for review to the person(s) who requested the article for inclusion in the newsletter. For example, if an article about the parks is requested, then the Public Works Director will have a chance to review the article and provide any edits and feedback. They may also include other individuals in the review process who are vested in the topic (i.e., Recreation Supervisor, Assistant Public Works Director, etc.). Newsletter Review Process Each newsletter edition will go through multiple rounds of reviews and edits. Below is the order in which each review will occur and who will be included. Note the newsletter is not limited to this review cycle and may consist of more when necessary. • Review #1: City Administrator, City Clerk, Senior Communications Coordinator content and lavout review) • Review #2-3: City Administrator, City Clerk, Senior Communications Coordinator(fnal draft review) • Review #34: Customer Service Specialist (proofreading) • Review #4-5: City Councilmembers (proofreading) • Review #56: City Clerk, Senior Communications Coordinator • Review #6-7: City Administrator Page 4of 5