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<br /> Joint Development Authority <br />TCAAP Redevelopment Project <br />Joint Development Authority <br />TCAAP Redevelopment Project <br />AGENDA ITEM 8a <br /> <br />MEMORANDUM <br />DATE: May 5, 2025 <br /> <br />TO: Joint Development Authority Board of Commissioners <br /> <br />FROM: Allison Winters and Sara Swenson, Goff Public <br /> <br />SUBJECT: Review Communications Report <br /> <br />Goff Public worked with Ramsey County, the City of Arden Hills, JDA and Ryan Companies on a media <br />relations strategy to support and celebrate the April 30 groundbreaking of Outlot A phase one. <br />The strategy included: <br />• Issuing a media advisory on April 28 to provide notice of the event. <br />• Targeted pitching to reporters with previous and/or current interest in Rice Creek Commons. <br />• Issuing a post-event press release with photos on April 30. <br />Total media exposure: 37 placements <br />As of Friday, May 2, there have been 37 total earned media placements specific to the groundbreaking <br />event. All four Twin Cities regional TV affiliates attended the event (WCCO, KARE, KSTP and KMSP) along <br />with Nine North TV. <br />Star Tribune reporter Matt McKinney also attended the groundbreaking and is currently conducting <br />follow-up interviews; the timeline for a resulting article is still pending. Coverage in the Shoreview Press <br />is also pending. <br />Commissioner Jebens-Singh, Councilmember Monson and project staff did interviews with the Star <br />Tribune, Finance & Commerce and Fox 9’s online streaming show outside of the groundbreaking event. <br />Coverage highlights include: <br />• Pioneer Press: Officials to break ground on 1st Rice Creek Commons project in Arden Hills <br />o Article was syndicated by Yahoo News <br />• Minneapolis-St. Paul Business Journal: $1 billion Arden Hills development launches with Micro <br />Control HQ construction <br /> <br />