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1 <br /> CITY OF ARDEN HILLS <br /> 111/ MEMORANDUM <br /> DATE: Novsnber 29, 1993 <br /> TO: Economic Development Task Force <br /> FROM: Brian Fritsinger, Community Planning Coordinator <br /> SUBJECT: BRE Survey and Miscellaneous <br /> Background <br /> Attached you will find several documents on retention programs and <br /> surveys. In reviewing these, you will find many similarities and <br /> differences in length and content. <br /> The biggest single factor in successful BRE programs is the strength of <br /> the communication links between business and public officials. The <br /> exchange of ideas and concerns through personal contact is crucial to <br /> the continued health of the business community and local economy. <br /> In my opinion, establishing relationships with the businesses creates an <br /> atmosphere of trust between company officials and the Committee/City. <br /> • This positive environment is essential for working together. <br /> The key to establishing a new program is to get to know the managers, <br /> locations, and products of area businesses. It is critical to establish <br /> communication channels and to build cooperative relationships between <br /> businesses and community resources. Over time, as these contacts are <br /> made increasingly aware of the issues on a local level, more and more <br /> assistance can be provided. <br /> Information <br /> Prior to meeting with any business, we should start our program by <br /> gathering and compiling information which would be important to a <br /> business. This information would include available space or land, <br /> infrastructure availability, complete business list and contacts, <br /> assistance programs, and agencies, community profile and marketing <br /> information and any other information which may influence a businesses <br /> profitRhility and satisfaction with its location. <br /> Business Visits <br /> The personal visits are a very effective means of establishing the <br /> connection to businesses, finding out what their concerns are, and <br /> informing them of available resources. Effective programs involve <br /> frequent, regular visits to businesses. Over time these contacts may <br /> • include more regular group meetings between the businesses and Economic <br /> Development Committee. <br />