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Attachment A <br />A - <br />-ARPEN HILLS <br />MEMORANDUM <br />DATE: September 8, 2025 <br />TO: Honorable Mayor and City Councilmembers <br />Jessica Jagoe, City Administrator <br />FROM: Julie Hanson, Assistant to the City Administrator/City Clerk <br />SUBJECT: City Logo Use Policy Discussion <br />Budgeted Amount: Actual Amount: Funding Source: <br />N/A N/A N/A <br />Council Should Consider <br />Council should consider providing feedback and direction regarding establishing guidelines and/or <br />a formal policy related to use of the City's logo. <br />Background <br />At City Council work sessions in June and July 2025, a concern was expressed about the City's <br />logo potentially being used on door-to-door solicitation materials, and a comment was made about <br />the Lion's Club using the City's logo in its promotional materials for a Lion's-hosted Community <br />Picnic, respectively. In addition, the Council had also previously received comment from a resident <br />expressing concern over use of the City's logo on Rainbow Tree Care's informational materials <br />related to Emerald Ash Borer (EAB) treatments. Based on these concerns, it was requested that the <br />use of the City's logo be added to the list of future work session topics for discussion. <br />Staff reached out to 12 cities, which included those adjacent to Arden Hills, regarding whether or <br />not they have either process guidelines or a formal policy in place. Of those that replied, none have <br />a formal, written policy but indicated that they more so adhere to a consistent practice. <br />Arden Hills traditionally has allowed for the use of the City logo when the City is partnering in <br />some way with a specific event or offering. Examples include efforts such as the Service Line <br />Warranty (SLW) coverage in 2018 wherein the City executed a formal, written agreement with the <br />company (note, the City later revoked its permission for use of our logo on SLW's materials) and <br />Rainbow Tree Care in which the City executes a formal written agreement each spring to provide <br />discounted pricing to our residents for services related to the fight against EAB. The City logo has <br />also been used on the Annual Ribfest promotional materials and in this case, the City does <br />designate a portion of Twin Cities Gateway funds to be used for marketing and promotional <br />materials for such. <br />Page 1 of 3 <br />