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<br /> <br />Page 5 of 8 <br /> <br />Proposed Signage <br /> <br />2. Sign Standard Adjustments – Section 1260.01 <br /> <br />The Applicant requests flexibility for additional square footage of wall signage area. City Code <br />Section 1260.01, Sign Standard Adjustments states “adjustments to the requirements and standards <br />for the height, number, type, lighting, area, and/or location of a sign or signs established by this <br />Chapter may be approved with a Site Plan Review or a Planned Unit Development process.” To <br />approve any sign standard adjustment, the Planning Commission must make a determination if the <br />proposed signage meets the sign standard adjustment criteria. The following criteria of Subd. 1 or <br />Subd. 2 shall be satisfied, and the necessary criteria of Subd. 3 shall be satisfied: <br /> <br />1. Subd. 1 There are site conditions which require a sign adjustment to allow the sign to be <br />reasonably visible from a street immediately adjacent to the site. <br /> <br />According to the Applicant, a sign adjustment is requested to allow for a sign on the east <br />face of the building. With the existing signage, it is noted that there is little signage visibility <br />for traffic moving west on County Road E West and no signage visibility for traffic moving <br />south on Lexington Avenue North. <br /> <br />2. Subd. 2 The sign adjustment will allow a sign of exceptional design or a style that will <br />enhance the area or that is more consistent with the architecture and design of the site. <br /> <br />According to the Applicant, the proposed signage will be designed in keeping with existing <br />signage approved for the site. The proposed signage will be professionally produced and <br />maintained in accordance with all other code requirements. <br /> <br />3. Subd. 3 The sign adjustment will not result in a sign that is inconsistent with the purpose <br />of the zoning district in which the property is located or the current land use. <br /> <br />According to the Applicant, the proposed signage is consistent with the purpose of the <br />zoning district as it indicates the name of the retail business occupying the building. The <br />Applicant notes that the amount and placement of signage would be similar to other retail <br />businesses in the vicinity.