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~~G MqN 4G •,,'9C Federal Emergency Management Agency Washington, D.C. 20472 P~y° °AUG 2 0 1990 ~ MEMORANDUM FOR: CHIEF EXECUTIVE OFFICERS FROM: C. M. "Bud" Schauert ~iv Federal Insurance Adm trator SUBJECT: National Flood Insurance Program This is my first opportunity to write to you as the Federal Insurance Administration's (FIA) newest Administrator. I want every community CEO of the National Flood Insurance Program (NFIP) to know that I share with my predecessors and all of the men and women of the FIA a dedication to reducing the human misery and economic losses associated with flooding. What better way is there in accomplishing this goal than addressing it through the combined efforts of the Federal, State and local governments? Each level of government brings with it a unique ability to achieving this objective. You have the advantage of being closest to the community's efforts in mitigating flood hazards with the help of the NFIP. You know those activities which have been more effective and those which have fallen short of expectations. PLEASE SHARE THEM WITH THE FEDERAL INSURANCE ADMINISTRATION. Write me personally. I know that many thousands of communities strongly support flood loss reduction programs, and, in fact, often exceed NFIP minimum criteria. I also know that each community which has seen the benefits derived from the NFIP has become a cheerleader for the program. And, by the way, property owners--especially those who have suffered a flood loss--respond positively to local officials who implement above-standard floodplain management programs. So why is it that so many other property owners still do not carry flood insurance when it is in their best interests to have the coverage? Is it the cost? Is it a"it cannot happen here" attitude? Maybe it is merely a lack of understanding or a combination of many things. The point I want to make the most in this letter is that FLOOD INSURANCE WORKS FOR THE FEDERAL, STATE AND LOCAL GOVERNMENTS AND EVERY PROPERTY OWNER WHO HAS IT. And the FIA needs your help to encourage more coverage. In closing I want to add that some years ago I served as a loaned executive and administrative assistant for the former Mayor of Houston, Louie Welch. It was an exciting year and one which has helped me to appreciate the services you are performing all over our great country. Write and teZl me about your job. I promise to respond. Thanks.