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<br /> I <br /> I <br /> I- Other Ordinance Provisions and Approaches <br /> The following provisions are additional approaches to curb youth access to tobacco, tobacco <br /> products, and tobacco related devices. These provisions, however, tend to be less effective, <br /> I riskier, or simply not within the scope of regulation many cities wish to impose. <br /> Point-oC-Sale Advertising. Point-of-sale advertising restrictions seek to eliminate the use of <br /> I advertising methods such as clocks, colorful banners, grocery check-out lane dividers, etc. These <br /> forms of advertisements frequently use characters or symbols found to be highly recognizable <br /> I and attractive to minors. The City of Preston, Minnesota was the first city to adopt an ordinance <br /> which sought to limit or prohibit most forms of advertising at the point of sale except for limited <br /> black and white, text/numeric only "tombstone" signs. This ordinance was struck down by the <br /> I courts, with an emphasis being placed on the fact that the ordinance was not content neutral. <br /> While a less restrictive ordinance might be upheld, any ordinance of this type is highly subject to <br /> challenge. <br /> I <br /> Billboards. Related to point-of-sale advertising bans, some cities have sought to prohibit the use <br /> I of billboards for advertising tobacco, tobacco products, and tobacco related devices. The City of <br /> Baltimore, Maryland had a comprehensive ban on tobacco related billboards which the federal <br /> fourth Circuit Court of Appeals upheld. The case was appealed to the U.S. Supreme court which <br /> Ie remanded the case to be reconsidered in light of a recent liquor advertising case. It is expected <br /> that under the new standard the court ordered applied, the ordinance will be struck down.. While <br /> no Minnesota city has yet adopted such a ban, several cities have adopted zoning regulations <br /> I restricting all billboards in the city limits. This comprehensive zoning approach has generally <br /> been upheld by the courts. <br /> I Free Distribution Prohibition. Most forms of free distribution of tobacco and tobacco products <br /> are prohibited by State law, and few cities have had a problem with this issue and thus have not <br /> I regulated it. One problem that still arises is the use of promotional activities where a person can <br /> trade in coupons, proofs-of-purchase, etc. for free samples. Tracking this form of violation, <br /> however, is difficult and it is not totally clear which laws would apply to this situation. <br /> I Use of Gifts. In addition to the free distribution of tobacco and tobacco products, some cities <br /> would like to regulate other free promotional activities. The idea of restricting free gifts is to <br /> I eliminate the enticement of young people through flashy give away items such as leather jackets <br /> with brand names, etc. Even small items like lighters and frisbees can be viewed as enticements <br /> to use a particular brand and at least indirectly encouraging minors to attempt to illegally obtain <br /> I tobacco or tobacco products. Again, however, regulating such promotional schemes raise <br /> constitutional challenges that would need to be overcome and thus such restrictions are highly <br /> I subject to costly litigation. <br /> Require Training Workshops. A few cities have imposed requirements that all licensees and <br /> f' their employees attend workshops on the problem of youth smoking. when to require <br /> identification, how to recognize false identifications, and general procedures for conducting sales <br /> I <br />