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CCP 04-21-1997
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CCP 04-21-1997
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5/8/2007 1:13:42 PM
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<br />I' <br />I <br />I' KINDRED CONSULTING <br />I &:; CREATIVE SERVICES <br /> SUZANNE FOUST . 612 646.3123 <br /> 1424 SHELDON STREET . SAINT PAUL. MN 55108 <br />I <br /> January 30, 1997 <br />I Kevin: <br /> ADS <br />. BRCS Since we have a lot of ground to cover, I thought a bit of organization was in <br /> order. Here's what you have in hand: <br /> CAMPAIGNS ~ Expectations as I understood them from our meeting last week <br />. CATALOGS ~ Agenda for today's discussion <br /> CHARTS ~ Recommendations <br /> CONCE'PTUALS ~ Positioning vehicles: tagline, cover letter subheads, etc. <br />. COLLABORATION ~ Content scenarios <br /> COLLATERAL It's unlikely our discussion will follow these in exact order, however, the <br />Ie CORPORATE material I leave with you make better sense for the list above. <br /> DIRECT MAIL ~ Expectab'ons as 1 understood them from our meeting last week <br /> You wouldIike the folder will have a shelf-life of five years. Annual usage: <br />. EVENTS 100 or less. The primary use will be for business development. (Some cross- <br /> IN-PACKAGE' over application for residential prospects was implied in the samples pro- <br /> INTRODUCTIONS vided.l Folder inserts are to accommodate efficient, economical updates. <br />. LETTERS ~ Proposed agenda for today's dis=sion <br /> _ Observations about samples -- what works, what doesn't and why. <br /> LOGOS - Recommendations and examples. <br />I MAGAZINES - Sort options -- prioritize and fmd solid ground. <br /> - Determine what's next. <br /> NAMING <br /> ORDER FORMS Recommendations, positioning ideas, and category scenarios are on the <br />I following pages. <br /> POINT OF SALE <br /> One last thought it was my original intention to provide you only with written <br /> PRESENTATIONS recommendations and a couple of concept sketches. However, as I wrestled <br />. PROPOSALS with content and categories, it didn't seem responsible of me to propose a <br /> RECOMMENDATIONS concept if I wasn't confident it could be sustained across the expanse of <br /> subject matter. Consequently, what I am delivering to you is considerably <br />I REPORTS more developed than the assessment we talked about a week ago. If the <br /> SALES SUPPORT designs make good sense to you, we will actually have saved time. If not, <br /> I will have a better understanding of what you're looking for. . <br /> SCRIPTS <br />. TRAINING MATERLAL Optimistically, <br /> WHITE PAPERS <br />~ " 5 FOR YOUR BUSINESS . EXCEPTIONAL HARKETING COPY FOR YOUR ME55AeE <br />I <br />
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