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<br /> ~ 1 <br /> I <br /> -. <br /> Coca Cola Today Tide in the late 40s . <br /> . <br /> I <br /> . <br /> I <br /> Tide Today Not All Designs Work . <br /> Two 8llamples of logos that may be attractive when printed <br /> but do not fax or photocopv well <br /> ... .' <br /> <br /> -~- <br /> NIELSEN AND ASSOCIATES ~,~ . <br /> RfAlTY,INC. <br /> ..._".".,~u,,'_...,'" <br /> , l.lRrnfCX'< <br /> tft::dylM.llt:ri:s~)al <br /> I <br /> . <br /> The Prior City Logo Objectives for New Logo I <br /> e . Stronger Image <br /> WQO.gll of Aw.H% J--IiRt!. . Increased Recognition . <br /> ,........"_.."".......,""'~......."...," ....... . Reflect Stablllty <br /> . Improve Credibility <br /> " Modernize OUf Look . <br /> -Dated, Weak 19505 Type Font . Reflect Appropriate Authority <br /> -Weak Logo...Not Recognizable Used Alone . Execute Properly In Many Media and <br /> .VlIIage versus City <br /> -Inconsistent Use Applications <br /> . <br /> -I <br /> 2 . <br />