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<br /> 'I <br /> I <br /> . I <br /> The Final Logo The Logo Was Tested on <br /> Vehicles... I <br /> I <br /> I <br /> I <br /> I <br /> ...Business Cards and Other Colors <br /> Applications . The prior City logo had been in green and black. I <br /> . All vehicles were dark green, although we had <br /> -' ,- slipped away from consistency_ <br /> ~ ~~~tA':lIJ~...':LLI . We wanted to enhance visibility, yet build upon I <br /> the" Arden Hills Green" of the past, . <br /> . It was determined that the logo would be In dark <br /> _.~~_.~.~-- Green IPMS 342). <br /> - I , - , It Is known that white Is the most visible color for <br /> vehicles. but was regarded as too bland, so tan I <br /> (PMS 468) was chosen as the complimentary <br /> color. which also softens the presentation of the <br /> stationery. <br /> I <br /> I <br /> The Logo Was Designed to Work in Whole or Graphic Standards Were I <br /> Part, and In Forward or Reverse <br /> ~ Developed and Adopted In 1991 <br /> . Some Excerpts... <br /> _ Todav we willlldopt our new city logo. which consists 01 I <br /> twomlljofPal1S:llgfllphlcanditsllccompllnylng <br /> CITY OF ARDEN HILLS logotype. In doing so, we nead to astllblishstandllrds <br /> for its usa. <br /> 1450 WEST HIGHWAY 96 _ QUfpurposelsto estllblish and maintain a distinctive <br /> ARDEN HILLS, MN 55112-5794 <br /> visual ldantificatlon for the city, Wecommunlca1elo I <br /> many audlancEls; throughthElproparapplicllllonol our <br /> logo and colorSWB can Elnsurll consistElnt recognition. <br /> which will sllrve as a,emindaf of the Quality selvlces wa <br /> provide. <br /> I <br /> . I <br /> 6 I <br />