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Page 4 of 5 <br /> <br />Possible EDC role: suggesting possible features, promoting with business community, <br />participating in grand opening events <br />Desired EDC outcome: EDC helps the communications team improve outreach to <br />businesses and to share up to date business highlights <br />Planned for: Q3 2026 through 2027 (timing to follow Communication assessment and <br />improvement plan) <br />Action items <br />Timing <br /> <br />Responsible parties <br />Review recent issues of the <br />Newsletter content for businesses <br /> <br />Draft recommendation for <br />updates to the newsletter <br /> <br />In collaboration with staff, <br />support content for newsletter <br /> <br /> <br />C. City social media – maintained by City Senior Communications Coordinator to share <br />information and interact with businesses online through social media channels such as X, <br />Nextdoor, Facebook, and LinkedIn <br />Possible EDC role: recommend content posted to city social media accounts with specific <br />consideration for using Instagram to reach younger and business demographics. Identify <br />gaps in communication opportunities <br />Desired EDC outcome: EDC provides business and demographic expertise to help city <br />communications engage with the business community <br />Planned for: Q3 2026 through 2027 (timing to follow Communication assessment and <br />improvement plan) <br />Action items <br />Timing <br /> <br />Responsible parties <br />Hear about the communications <br />strategy from the Administrator/ <br />Communications staff <br /> <br />Provide insight into the <br />usefulness of social media <br />platforms <br /> <br />Draft recommendation for <br />updates to social media <br /> <br />In collaboration with staff, <br />support new social media <br />content <br /> <br />