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<br />1HE MCKNIGHT FOUNDATION <br /> <br />Rr.'If',,:p"VC-D <br />1::",,_1 1:" <br /> <br />600 TeF Tower <br />121 South Eighth Street <br />Minneapolis1 <br />Minnesota 55402 <br />612-333-4220 <br />612-332-3833 fax <br />info@mcknight.org <br /> <br />. <br /> <br />SEP - 5 2002 <br />September 3, 2002 I CITY OF N~U'i~ HILLS <br /> <br />DeaT Friend: <br /> <br />In the next few weeks, The McKnight Foundation will announce a public service campaign that <br />will be unique for us and important to our community, <br /> <br />On SeptembeT 28, we will join with 10 campaign partners to launch "Embrace Open Space," <br />You will soon Teceive an invitation to a special event to kiek off this campaign, In the meantime, <br />though, I want you to be among the first to know about this initiative, its significance, and why <br />we aTe doing it. <br /> <br />McKnight is making a yearlong commitment to Embrace Opcn Space. We have planned and will <br />implement its activities in cooperation with local grassroots advocacy groups, government <br />agencies, and an academic center, Combining advertising, a website, publicity, special events, <br />and citizen action, the campaign focuses on the need to protect open spaces in the Twin Cities <br />metro aTea. <br /> <br />. <br /> <br />We hope that through this campaign, individual citizens not only will Tecognize the importance <br />of protecting open spaces, but will also make a peTsonal conunitment to the issue. Citizens need <br />to know that critical decisions are being made daily in the metro region about which land we <br />build on and which we protect, We have alTeady lost many special places because too few <br />citizens have taken an active role in these choices. And although we know that Minnesotans <br />value open spaces, theiT sincere concern and appreciation hasn't always translated into public <br />action, The purpose of the Embrace Open Space campaign is to connect individuals with public <br />decision-making. Citizen involvement does make a diffeTence. <br /> <br />OuT emphasis isn't on any single open space (although we will celebrate "Ten TTeasured Sites" <br />that aTe in jeopaTdy) OT the decision of any particular body. Instead, our purpose is to engage <br />Twin Citians in broad advocacy of protecting and Testoring open spaces. We want to encourage <br />everyone to give public voice to this issue. <br /> <br />I am very enthusiastic that this level of media exposure, combined with public engagement <br />activities by OUT partneT organizations, will dramatically change the discussion about open spaces <br />in this Tegion fOT years to come. I welcome your questions OT comments on Embrace Open Space <br />and McKnight's role. You can find out more and give us YOUT feedback by visiting the campaign <br />website at www.EmbraceOpenSpace.org. <br /> <br />. <br /> <br />\\'\\'w.mcknighr.org <br />