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<br />. <br /> <br /> <br />. <br /> <br />. <br /> <br />Story pitches - many stories are the result of direct contacts with reporters and <br />news desks by people calling attention to an event or situation they think is <br />newsworthy. These stories also benefit the caller's client or employer. Reporters <br />often follow up on these suggestions, but remember, they will report both sides if <br />controversy is involved. <br /> <br />. Public relations professionals calling reporters about a possible story <br />. Government agency communications officials doing the same <br />. Political press secretaries or other insiders suggesting a story <br />. Marketing professionals urging a story <br /> <br />Tips - reporters, particularly those writing about government or politics, receive <br />occasional calls from people (many of whom want to remain anonymous) <br />regarding areas of inquiry. It is not unusual for these people to have an ax to <br />grind. <br /> <br />. Insiders, so-called whistle-blowers who know of wrongdoing <br />. Witnesses to events or situations that have not yet been in the news <br /> <br />Reporter's ideas - journalists who have written about a particular area for enough <br />time to develop an expertise in the subject matter and may see a situation <br />developing or a pattern of events that the public needs to know about. <br /> <br />. A veteran reporter notices a situation developing, calls a city official for <br />comment, and develops a story other media outlets don't have <br />. An editor notices such developments and assigns a reporter to follow up <br /> <br />Other news outlets - journalists watch each other closely. What one does, others <br />are likely to repeat. They also follow news outside their own areas. The business <br />desks at the local papers watch the business magazines, for instance. <br /> <br />. News stories from national or regional newspapers or network TV <br />. Trade papers or periodicals <br />