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<br />. <br /> <br />{~ <br />, , <br /> <br />. <br /> <br />PROJECT OBJECTIVES: <br />1. Identify key strengths of the Corridor relative to development attraction. <br />2. Identify the primary business sectors that fit the character of the Corridor <br />communities, growth goals, and work force characteristics. <br />3. Develop a strategic marketing plan that communicates the Coalition's message to key <br />tan!et audiences. <br /> <br />DESIRED OUTCOMES: <br />1. Potential development partners are aware of the opportunities within the Coalition <br />cities. <br />2. Increased awareness will facilitate timely presentation of quality development projects <br />consistent with Scenario 2.5 concepts and criteria. <br />3. The ultimate implementation of Scenario 2.5 growth goals will result in a more livable <br />communitv of communities that would otherwise have haDDened. <br /> <br />PROJECT SCHEDULE: <br />PROJECT T ASK/PHASE <br />Work Plan Pro sa! <br />Contract for Su rt in Place (?) <br />Co lete preliminary technical research and anal sis <br />Present results to Committee, CDC & Coalition Board <br /> <br /> <br />Initiate Collaborative Plannin Pro <br /> <br />SHORT TERM ACTIONS NEEDED: <br /> <br />TARGET DATE <br />6/15/2002 <br />7/15/2002 <br />8/3012002 <br />9/3012002 <br /> <br />712003 <br /> <br />ACTIONI ISSUE ASSIGNED PERSON <br />Initiate Committee Oversight Joseph Strauss <br />Determine Support Service Needs Bob Benke, &? <br />Prepare Work Plan Proposal for Aoproval Bob Benke, &? <br /> <br />PROJECT CHAMPION: <br /> <br />PHONE NUMBER: <br /> <br />EMAIL ADDRESS: <br /> <br />FAX NUMBER: <br /> <br />May 29, 2002 <br /> <br />C :\My Documents\! - 35 W\ActionPlans02\CoalitionProjectDescriptions\MarketingPIan.doc <br /> <br />2 <br />