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<br />City of Arden Hills <br />Residential Survey Research Proposal <br />March 2007 <br /> <br />1. Planning with City Council Members, City Staff, and/or relevant individuals to establish the <br />topics to be covered in the survey. Based on these topic concepts, DRL would word specific, <br />neutral questions. This activity can be completed by a meeting, telephone and/or fax, depending <br />on client wishes, within two weeks ofthe initiation of the contract. <br /> <br />2. Structuring of questions and final approval of the survey instrument. These activities are <br />usually completed within three weeks of discussion oftopics to be covered in the survey. <br /> <br />3. Final determination of the field dates for interviewing. <br /> <br />4. Pre-testing and, if needed, approval ofresulting revisions. This activity is usually completed <br />by the second day of fieldwork. <br /> <br />5. Completion of all fieldwork within a three-to-four week period. <br /> <br />6. Computer analysis and preparation of written report. All analytical tests and commentary will <br />be available within three weeks after completion of the fieldwork. <br /> <br />7. Delivery ofthe final written report to the City of Arden Hills, including presentation graphics. <br />Afterwards, telephone consultation, as the need arises, will be provided about the study's <br />findings and implications. <br /> <br />PROJECT COSTS: <br /> <br />The cost of a survey is driven by two factors: sample size and questionnaire length. The cost to <br />conduct a 50 question unit survey would be $10,500.00. Each additional question unit beyond <br />the initial allotment would be $135.00. <br /> <br />As company policy, DRL requires one-half of the cost prior to the commencement of fieldwork; <br />the remainder is due upon delivery of the final written report. Unless otherwise arranged, DRL <br />invoices clients for the initial payment at the time of the initiation of the contract; the remainder <br />is due at the time of the receipt of the final written report. <br /> <br />If you require any further information from us, feel free to contact either Bill Morris, Diane <br />Traxler, or me. We look forward to the opportunity to work with the City of Arden Hills once <br />agam. <br /> <br />Sincerely, <br />Peter Leatherman <br /> <br />Peter Leatherman <br />Research Director <br /> <br />