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<br />5) Community Awareness <br /> <br />The third leg of the economic development is the community itself. If <br />the citizens understand the vision for economic development they will <br />be much more supportive of an economic development mission. <br />Incorporating citizen support for economic development will require <br />that they be informed of the economic development focus of Arden <br />Hills. This will be accomplished by amending the Mayor's already well <br />received newsletter to include a section on economic development <br /> <br />6) Redevelopment Director <br /> <br />As a land locked community, Arden Hills is no longer able to stimulate <br />economic growth through the annexation of additional space. The <br />goal for the community now is to optimize the space available to them. <br />Even as the TCAAP project is developed, the need to be more actively <br />involved in the redevelopment of Arden Hills is still present. This <br />position would be strongly skilled in the ability to take existing <br />properties and convert them to new investment and job creation <br />opportunities. <br /> <br />Product (The Community of Arden Hills) <br /> <br />The next most important component of an economic development program is <br />the product itself. In a similar fashion to a business taking their product to <br />market, the community needs to look at itself as a product that is being <br />bought, improved and resold over and over again. Enhancing the quality of <br />the product works directly at improving the customer's satisfaction of the <br />buying experience. Activities recommended for consideration in improving <br />the product include: <br /> <br />7) Gateway Plan. <br /> <br />Visitors to Arden Hills are often in the community before they realize <br />they are arrived. It is easy to move from a neighboring community <br />without realizing that one has entered Arden Hills. The paths along <br />which one moves into and out of a community are referred to as the <br />gateways. Arden Hills would be well served by placing modern <br />welcome signs at its gateway entrances greeting visitors and <br />residents. <br /> <br />Strategic Plan for Economic Development Page 8 of 20 <br />\\Metro-inet.us\ardenhills\Admin\Committees\Economic Development Commission\AH Strategic Plan - FinaI5-16-07.doc <br />