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<br />The EDC is recommending the City review the number of complaints <br />received regarding the restrictiveness of the sign code and revisit this <br />in six to twelve months. <br /> <br />14) Business Issues on Community Web Page. <br /> <br />Arden Hills' new web page will work to provide a new more progressive <br />image for the community. This page can become a tool for business <br />retention by creating a section directed toward existing business <br />issues. By creating a business only section of the web page the <br />importance of this component of the economy can be emphasized. <br /> <br />Although the EDC recognizes the value in this initiative, we have <br />determined this not to be a priority at this time. <br /> <br />15) Resource Database. <br /> <br />City Hall can position itself as more supportive of business if it creates <br />a resource directory of business support services available from the <br />governmental as well as private sectors. This can be as simple as a <br />Word tile that is periodically updated, printed and put on display in <br />City Hall lobby to something as sophisticated as an online database <br />accessible from the City's web page. <br /> <br />Although the EDC recognizes the value in this initiative, we have <br />determined this to be a later priority. <br /> <br />Business Retention activities are additive events, i.e., they do not <br />terminate quickly. Later year implementation of these new priorities <br />will see success when earlier efforts are sustained, perfected and <br />streamlined. <br /> <br />Business Attraction <br /> <br />Business attraction focuses on identifying companies from outside the area <br />and enticing them to expand or relocate into a community. The goal is <br />simple and straightforward; to secure new jobs and investment that off sets <br />business closures. It is glamorous work, frequently commanding the most <br />recognition of economic development efforts in the media. However, it is <br />extremely expensive and it offers relatively low return on the economic <br />development dollar. Since Arden Hills has not spent a great deal of time in <br />this area, is just now considering an attraction effort and has little budget <br />allocated toward business attraction, we would recommend that you focus <br />more on response capacity than lead generation. With that in mind, here are <br />some activities recommended for Arden Hills. <br /> <br />Strategic Plan for Economic Development Page 12 of 20 <br />\\Metro-inetus\ardenhills\Admin\Committees\Economic Development Commission\AH Strategic Plan - Final 5-16-07.doc <br />