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06-18-07 Item 2B, EDC Plan Presentation
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06-18-07 Item 2B, EDC Plan Presentation
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Item 2B, EDC Plan Presentation
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6/18/2007
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<br />19) Individual Marketing. <br /> <br />On rare occasions the community may opt to pursue its individualized <br />market efforts. As stated before, these are very expensive and <br />frequently result in little or no return on investment. However, for <br />highly targeted instance where a niche opportunity presents itself, the <br />community would be well served to have the capacity to pursue <br />specific prospects by having the appropriate funds budgeted. <br /> <br />Although the EDC recognizes the value in this initiative, we have <br />determined this not to be a priority at this time. <br /> <br />Summary Thoughts <br /> <br />A successful strategic plan is, by definition, a usable plan - one that directs <br />the City's economic development activities as well as its long-range view, <br />and that yields meaningful improvements in effectiveness, capacity and <br />relevance. <br /> <br />To put it simply, not every plan is a strategic plan. A strategic plan is a tool <br />that provides guidance in fulfilling a mission with maximum efficiency and <br />impact. If it is to be effective and useful, it should articulate specific goals <br />and describe the action steps as we have in this document. As a rule, most <br />strategic plans should be reviewed and revamped every three to five years. <br />This plan is no exception. <br /> <br />In its own right, this plan's primary goal is to energize the Arden Hills EDC <br />and to chart a course of action for the organization. This strategic plan for <br />Arden Hills has addressed the needs of the community in economic <br />development while taking strides to ensure that the common pitfalls for plan <br />failure have been averted. As Arden Hills implements the plan in a logical, <br />sequential manner, it will energize its economic development efforts, and <br />with it the community as a whole. <br /> <br />Strategic Plan for Economic Development Page 14 of 20 <br />\\Metro-inet.us\ardenhills\Admin\Committees\Economic Development Commission\AH Strategic Plan - Final 5-16-07.doc <br />
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