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<br />governmental and private sectors, Although the EDC recognizes this as a valuable <br />initiative, they have determined this to be a later priority. <br /> <br />16. Information Assembly and Readiness <br />Having accurate and up to date information is critical for program success. The <br />EDC recommends compiling and professionally presenting marketing information <br />that can be easily distributed to prospective businesses. <br /> <br />17. Network Development <br />The EDC has determined that the development of a strong, strategic network is <br />essential for the marketing success of Arden Hills, The EDC is recommending that <br />the City staff be provided with an entertainment budget to allow for active network <br />development, <br /> <br />18. Joint Marketing <br />Joint marketing is an effective means of promoting an area or region. The EDC is <br />recommending reviewing and expanding its joint marketing opportunities with <br />various organizations such as the Twin Cities Chamber and Visit Minneapolis North. <br /> <br />19. Individual Marketing <br />Highly targeted marketing to pursue specific prospects is at times necessary. <br />Although the EDC recognizes the value in this initiative, they have determined this <br />not to be a priority at this time. <br /> <br />BUDGET <br /> <br />To facilitate the development and implementation of the above goals and objectives, the EDC <br />has prepared a proposed cost estimate/budget associated with the plan (Attachment B), <br /> <br />The budget provides for strategic implementation over a 5 year period. Although the Council is <br />being asked to approve the Strategic Plan and proposed budget, it is recognized that I) the <br />budget is an estimate and will have to be incorporated into the City's annual budgeting process; <br />2) the City Council is not obligated to approve more than one year of the budget at a time, if at <br />all; and 3) by approving the Strategic Plan and proposed budget, the City Council is not held to <br />adopting the budget. <br /> <br />As a means to finance these activities, the EDC is recommending that all fees collected as part of <br />the business licensing program be redirected from the General Fund to the Economic <br />Development Authority (ED A). Additional funding options that the Council may wish to <br />consider include allocation from the General Fund or instituting an EDA levy. <br /> <br />City of Arden Hills <br />City Council Work Session <br />June 18, 2007 <br /> <br />\\Metro-inet.uslardenhillslPlanning\Community Development\Council Agenda Items\EDC Strategic Plan Memo to Counci/6-4-07.doc <br /> <br />Page 5 of6 <br />