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<br />September 6, 2007 <br />Page 2 <br /> <br />achieving the government's objective). If the ordinance proposes to regulate the <br />content of a sign, then a court would apply a strict scrutiny analysis, that is, the <br />court would determine whether the governmental regulation of speech is narrowly <br />tailored to serve a compelling governmental interest, and is the least restrictive <br />means for the government to serve that interest. On the other hand, if an <br />ordinance does not propose to regulate the content of speech, then it would be <br />subject to intermediate scrutiny, which involves a determination of whether the <br />regulation is substantially related to a significant government interest. <br /> <br />It is generally accepted that a city may treat on-premise signs and off-premise signs <br />(like billboards) differently, even in the face of strict scrutiny for content-based <br />regulation. The Arden Hills Code includes several such provisions (e.g., in its <br />definitions of "billboard," "Sign, Off-premise," and "Sign, On-premise" 9 91210.01, <br />subds. 1,20,21; restrictions on signs according to sign districts, 9 1240.02; Table <br />1; etc.). <br /> <br />B. Equal Protection. <br /> <br />In Mr. Liszt's letter, although he does not use the exact words, it appears that he is <br />asserting an equal protection claim, based on what he calls disparate treatment. <br />There are other "dynamic" signs that have been approved in the City of Arden Hills. <br />Again, this is a complex claim and without a clearer idea of just what Mr. Liszt is <br />asserting, it is difficult to address directly. As I understand the situation, the other <br />signs that have been allowed in Arden Hills are on-premise signs or are otherwise <br />permitted by the Code. Any determination of a disparate treatment claim would <br />necessarily involve looking how the approved signs compare in size, location and <br />other characteristics to Clear Channel's sign; per John Baker, it would also involve <br />an analysis of whether the City's regulation burdens an off-premise sign more than <br />an on-premise sign. <br /> <br />Conclusion <br /> <br />One recent case is worth noting on the content issue, and, to a lesser degree, the <br />equal protection issue. In LaTour v. City of Fayetteville, 442 F.3d 1094 (8th Cir. <br />2006), reh. and reh. en banc denied (8th Cir. June 21, 2006), the Court upheld the <br />ordinance of the City of Fayetteville, Arkansas, which prohibited any "sign which <br />flashes, blinks, or is animated." Id. at 1095. The ordinance allowed an exception <br />for time and temperature displays. Id. Even with this exception that arguably is <br />content-based, the Court held that the ordinance was content-neutral, applied <br />intermediate scrutiny, and ultimately upheld the ordinance. Id. at 1097. In <br />