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<br />(5) Medium <br /> <br />(9) High <br /> <br />Communications <br /> <br />(1) Low <br /> <br />(5) Medium <br /> <br />(9) High <br /> <br />of governmental practices and procedures; does not keep informed about new <br />developments. <br /> <br />Exhibits adequate knowledge and skill in areas of assigned responsibility; shows <br />a moderate level of technical understanding; shows some effort in keeping up- <br />to-date technically; considers the needs for subordinates to upgrade skills; has <br />initiated some training programs for his staff; has adequate understanding of <br />governmental practices and procedures; shows some effort in keeping informed <br />about new developments. <br /> <br />Exhibits a breadth of knowledge and skill in areas of assigned responsibility; <br />shows a solid understanding of technical fundamentals; puts forth a lot of effort <br />in keeping up-to-date on technical developments; encourages technical <br />innovation and skill in subordinates; initiates development or training programs <br />for his staff; upgrades skills in others; has an extensive working knowledge of <br />governmental practices and procedures; keeps informed about new <br />developments. <br /> <br />Ineffective in virtually every aspect of communications; no impact or influence; <br />no two-way exchange of information or understanding; does not write a good <br />communication; form and style are inept; content unorganized and confusing; <br />detracts excessively from the message. <br /> <br />Communicates with general effectiveness; usually achieves some two-way <br />exchange of information and understanding; creates good impression; generally <br />credible and influential; deals adequately with the media and with the general <br />public; probably has some area of improvement need, though not critical; <br />though some imperfections in form and style, written communications are <br />acceptable; usually expresses message clearly and effectively, with only minor <br />distractions or errors. <br /> <br />Extremely forceful, impactful, and influential in every kind of oral <br />communication; regularly accomplishes excellent two-way exchange of <br />information and understanding; credibility is outstanding; deals exceptionally <br />well with the media and the general public; writing is virtually perfect in form <br />and style; higWy effective in conveying the desired message in both meaning <br />and tone. <br /> <br />23 <br />