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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools April, 2008 <br /> <br />Objectives and Key Messages <br /> <br />Recommended objectives for City of Arden Hills communication on behalf of <br />the TCAAP redevelopment: <br />. To increase understanding among citizens of Arden Hills and other key <br />audiences of the opportunities presented by the potential redevelopment <br />of the TCAAP site. <br />. To develop an understanding of the goals, objectives and timelines of the <br />TCAAP redevelopment project among stakeholders. <br />. To create communications channels between the City of Arden Hills and <br />stakeholders within the community and those within other communities <br />who will have an impact on the successful redevelopment of the site. <br />. To build support for the city's vision among stakeholders who will have an <br />impact on the success of the redevelopment project. <br /> <br />Key messages for TCAAP Communications <br /> <br />The TCAAP site offers a tremendous opportunity for the City of Arden Hills <br />to manage its future for the benefit of its citizens and neighbors. <br /> <br />TCAAP includes more than 2,300 acres and makes up approximately 1/3 <br />of the land within the City of Arden Hills. Plans call for the redevelopment <br />of 585 acres of the site adjacent to Interstate 35W and State Highway 10. <br />. The land is currently contaminated and must be cleaned up to <br />proper environmental standards. <br />. Of the redevelopment portion of the site: <br />o 77 acres will be dedicated to recreational uses such as <br />athletic fields. <br />o 49 acres will be dedicated to a wildlife corridor. <br />o 459 acres will be dedicated to residential and commercial <br />uses. <br />. As federal land, the entire site does not pay property tax. <br />. The current planning process allows the city to have significant <br />control over the use of the land. <br /> <br />The redevelopment of TCAAP will provide Iifecycle housing, retail and <br />commercial services, jobs and a place to accommodate growth. <br /> <br />The redevelopment of the TCAAP site will create new commercial and <br />employment opportunities to serve the citizens of Arden Hills and the <br />region. <br /> <br />~COMMUNICATIONSI <br />. MANAGEMENT <br />incorporated <br /> <br />Page 3 <br />