7A, TCAAP Communications Plan - Laserfiche WebLink

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City of Arden Hills TCAAP Redevelopment Communication Plan Key Audiences, Tactic and Tools April, 2008 Communications Tactics Top Recommendations Develop a 'Cost/Benefit statement' clearly describing the potential financial and social benefits of redeveloping the TCAAP site balanced against the financial and opportunity costs. Objective: Provide audiences with a clear statement of the potential financial and social benefits of redeveloping the TCAAP site balanced against the financial and social costs. Audiences Reached: . All Citizens of Arden Hills . Elected officials/ Administrators representing the jurisdictions in Arden Hills . Officials of Institutions in Arden Hills . Individuals served by the institutions in Arden Hills . Media . Employers in Arden Hills . Business/ Economic Development Associations in Arden Hills . Faith Communities in Arden Hills . Key Resident Constituencies Format: . A fact sheet that outlines in concise terms the potential financial and social benefits of redeveloping the TCAAP site balanced against the financial and opportunity costs. Conduct a survey to measure attitudes and understandings of the opportunities and costs offered by the proposed redevelopment of the TCAAP site to establish a baseline of current understandings. Objectives: . Measure current attitudes and understandings of the opportunities and costs offered by the proposed redevelopment of the TCAAP site to establish a baseline of current understandings. . Re-measure annually to identify changes in attitudes and understanding and to test public support/ interest in alternatives, Audiences Reached: . All Citizens of Arden Hills . Elected officials/ Administrators representing the jurisdictions in Arden Hills . Officials of Institutions in Arden Hills ~COMMUNlCATlONSI . MANAGEMENT incorporated Page 13