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City of Arden Hills TCAAP Redevelopment Communication Plan Executive Summary & Recommendations April. 2008 Recommended actions Clear communications objectives and Key Messages will provide a strategic framework for increasing understanding of the opportunities presented by the potential redevelopment of fhe Twin Cities Army Ammunition Plant (TCAAP) site among citizens and stakeholders of Arden Hills. With agreement on those elements of the plan, the next step is to identify communications tactics that will achieve the objectives. We recommend that the City of Arden Hills take the following actions to achieve its objectives in communicating with the key stakeholder audiences: . Develop a new brand identity in order to associate the new development with the future- as a destinaion neighborhood integrated with the larger Aden Hills community that provides places to live work, shop and play- rather than the its past-as an inaccessible military arsenal. . Develop a 'Cost/Benefit Statement' clearly describing the potential financial and social benefits of redeveloping the TCAAP site balanced against the financial and opportunity costs. . Conduct a survey to measure current attitudes and understandings of the opportunities and costs offered by the proposed redevelopment of the TCAAP site to establish a baseline of current understandings. . Establish a quarterly TCAAP supplement to Arden Hills Notes. . Develop a basic presentation about the opportunity provided by TCAAP and seek opportunities for elected and appointed officials to present in front of community groups. . Develop a series of community meetings designed to specifically address affordable housing issues and the role that TCAAP redevelopment can play in resolving them. . strengthen relationships between the city and the organizations representing business in the region to broaden understanding of the TCAAP opportunity and its challenges among business leaders. . Take advantage of the electronic communications capabilities of the current Arden Hills city website to provide information to citizens and other stakeholders and create channels for stakeholders to communicate with the city. Features not currently being used to their full potential include: o Broadcast E-mail o Online surveys o Video delivery o Online discussion groups o Electronic document delivery . Establish a proactive media relations program to reach out to reporters with TCAAP story ideas, milestone announcements, opinion pieces and other methods for delivering the city's messages. ~COMMUNlCATIONSI . MANAGEMENT incorporated Page 7