HomeMy WebLinkAbout03-26-07 Item 7B, Community Survey Contract Award
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~HlLLS
Request for Council Action
Prepared By: Schawn Johnson
Dept.: Ad'mTnIstrati'Cinn--
Council Mtg. Date: . - - _1Iv'1_~.rch_ ,26-,_ ,?gg?
Final Action Needed By: _ _~_~_~_~~_:~~,!.:?,99?
Agenda Item:
7.8.
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~10,500
10i41S00430fo
Budgeted Amount:___
Actual Amount:
Funding Source:
. Motion to Award the Community Survey Agreement to Decision Resources in the amount of$10,500.
Motion by the City Council to Award the Community Survey Agreement to Decision Resources in the amount
Planning:
PTRC:
x
Dated March 26, 2007 from Assistant City Administrator Schawn Johnson
No.:
No.:
Recommendation:
Recommendation:
x
.
Resources
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MEMORANDUM
DATE:
March 26, 2007
Agenda Item 7.B.
TO:
Honorable Mayor and City Council Members
Michelle A. Wolfe, City Administrator
Schawn Johnson, Assistant City Administrator ~~
FROM:
SUBJECT:
Motion to Award the Community Survey Agreement to Decision
Resources in the amount of$10,500.
ENCLOSURES:
Proposal Submitted by Decision Resources LTD
State of Minnesota Community Survey Results
Overview
The City of Arden Hills last conducted a community survey in 1990. Because of the changes in
the community since 1990, $10,500 was included in the 2007 budget for conducting a
community survey. The intent of the community survey is to evaluate existing City programs,
services, and quality of life issues that have an impact on the residents of Arden Hills and to
receive input on possible new services, projects, TCAAP, or other items of interest to the City
Council.
Overview of the Proposals-
Decision Resources. LTD.:
The first quote was received by Decision Resources, LTD of Minneapolis. Decision Resources
L TD is proposing to conduct a telephone survey of four hundred randomly selected households
in Arden Hills. The community survey questionnaire would be conducted by Decision
Resources staff members.
Ouoted Price:
The projected cost to conduct a 50 question unit survey is $10,500.00. Any additional questions
beyond the initial allotment of 50 questions will cost $135.00 each.
Government Al!encies that have used Decision Resources. LTD.:
1. City of St. Michael
2. City of New Brighton
3. City of Shoreview
4. City of Fridley
5. City of Little Canada
6. City of New Hope
7. CityofSavage
8. City ofWaconia
9. City of Plymouth
10. City of Mahtomedi
II. City of Bumsville
12. City of Coon Rapids
13. City of Woodbury
14. City of Golden Valley
Pro's of the Proposal Submitted bv Decision Resources. LTD.:
. Many years of experience working with local government agencies in conducting community
surveys.
. Flexibility in allowing the City Council and City staff to develop survey questions that
address the current and future needs of the City;
. Willingness to work with the City Council and City staff on developing a community survey
that evaluates the following areas:
1. Evaluating City programs and services;
2. General perceptions of the quality oflife in Arden Hills;
3. Issues facing the City?
4. Demographic changes and issue concerns?
. The proposal submitted by Decision Resources is not to exceed the $10,500 bid proposal.
. Decision Resources has a proven track record of providing valid and reliable information for
government agencies
. Decision Resources would be able to assist the City in comparing the statistical information
to those of other cities in the metro area and out state Minnesota.
Con's ofthe Proposal Submitted bv Decision Resources. LTD.:
. Depending on the different survey options that the City implements, Decision Resources may
be the most expensive proposal.
National Citizen Survey Orl!anization, Inc.:
The second quote was received by the National Citizen Survey Organization of Boulder,
Colorado. The National Citizen Survey Organization is proposing to conduct a mail survey of
1,200 Arden Hills residents. The National Survey Organization would perform the printing,
mailing, data entry, and analysis of the information and a final report comparing the City of
Arden Hills to other US cities.
Ouoted Price:
The projected cost to conduct a 35 question unit survey is $8,400.00. An additional cost of
$1,350.00 would be charged to the City for adding one open ended question to the survey. The
City would also be responsible for additional costs such as on-site presentations, travel time,
phone data, and demographic/geographic information. The following is a cost breakdown of the
additional options that would add cost to the basic fee submitted by National Citizen Survey:
2
. Phone Data Collection
. On-Site Presentation
$6,000-400 Completed Interview-
$2,500-Includes travel expenses for a representation of
National Research Center, Inc. to present the results of the
survey at the City of Arden Hills-
. Additional Open Ended
Question-
$1,350 Per Question-
Optional Services:
. Additional Mailings
$6,200 to mail out 3,000 questionnaires instead of the
proposed 1,200 questionnaires-
. Comparison of Prior Survey $1,750.00 (Comparison of the Previous Three Years)-
Results
. Demographic Comparison $850.00 Comparison of Demographic Variables-
. Geographic Comparison $1,100.00 Comparison of Geographic Variables
Throughout the Country-
Government Al!:encies that have used National Citizen Survev Orl!:anization, Inc:
1. City of North field
2. Scott County
3. City ofChanhassen
4. City of St. Cloud
Pro's of the Proposal Submitted bv National Citizen Survev Orl!:anization, Inc.:
. National Research Center, Inc. submitted the most inexpensive proposal to the City.
. National Research Center, Inc. is a national company that works closely with the
International City Managers Association (ICMA). The City of Arden Hills would be able
to compare its responses to other cities throughout the country that of comparable sizes
and demographics.
Con's ofthe Proposal Submitted bv National Citizen Survev Orl!:anization. Inc.:
. National Research Center, Inc. is located out of Colorado and this could be a draw back
for the City with long-distance communication and additional traveling costs.
. National Research Center, Inc. provides its clients with thirty-four core questions. The
City of Arden Hills would be responsible for the costs associated with having additional
or open ended questions added to the survey. Due to the uniqueness of the TCAAP
project, the City would have to add additional questions to the survey in order to obtain
data that would be helpful to the City in preparing for this project.
. Lack of flexibility and input regarding the core questions that are being asked of the
residents during the community survey
3
Information Specialists Group, Inc (lSG):
The third quote was received by Information Specialists Group, Inc. (ISG) out of Minneapolis.
Information Specialists Group is proposing to conduct a telephone survey of four hundred
randomly selected households in Arden Hills. The community survey questionnaire would be
conducted by ISG staff members.
Quoted Price:
The projected cost to conduct a 50 question unit survey is $10,400 ($9,900 for basic service and
$500.00 for presentation of survey results). Any changes made to the final questionnaire
submitted by the City will result in a $75.00 per hour charge for the additional work requested.
Additional consulting work performed by ISG and not specified in the contract will be billed at a
rate of$125.00 per hour. The price quote submitted by ISG is subject to a plus/minus increase of
10% from the original price quote.
Government Al!encies that have used Information Specialists Group, Inc (lSG):
I. Met Council
2. Minnesota Department of Transportation
3. Ramsey County
4. Edina, MN
5. Fort Worth, TX
6. Kansas City, MO
7. South Dakota Department of Transportation
Pro's of the Proposal Submitted bv Information SDecialists Group, Inc (lSG):
. Information Specialists Group, Inc. has been working with the Met Council and MnDOT
on a number of survey issues that impact the City of Arden Hills (traffic and
environmental).
. In 2006, Information Specialists Group, Inc. expanded its company and added a research
division that works to meet the research needs of local governments.
. If requested, Information Specialists Group, Inc. also offers the City expertise in
performance measurement, GIS/Geo-Mapping, and benchmarking.
Con's of the Proposal Submitted bv Information Specialists Group, Inc (lSG:
. Information Specialists Group has minimal experience working with local government
agencies in the Twin Cities metropolitan area.
. City staff is concerned about the language in the proposal submitted by the Information
Specialists Group (ISG) that the bid proposal can be increased or decreased by 10% once
the project has begun.
. The proposed questions are too rigid and overly general. The proposed questions do not
provide the City with enough flexibility to tailor the questions towards Arden Hills.
Recommendation-
City staff is requesting City Council direction regarding the conducting of a community survey.
At this time, City staff is recommending the proposal submitted by Decision Resources, LTD.
The City will have greater flexibility and input regarding the questions that are being asked of
4
the residents during the community survey. Decision Resources, LTD is a local company that
has a proven track record in conducting community surveys and has worked with a number of
local government agencies throughout the State of Minnesota. City staff is concerned that the
proposal submitted by the National Research Center and Information Specialists Group does not
offer the City enough flexibility to obtain residential input regarding important issues that are
unique to Arden Hills such as TCAAP. Also, the proposals submitted by the National Research
Center and Information Specialists Group may add additional costs to the City for specialized
questions or services that are not formally addressed in their proposals.
City Council Action-
Motion to Award the Community Survey agreement to Decision Resources in the amount of
$10,500.
5
DECISION RESOURCES, LTD.
3128 Dean Court
Minneapolis, Minnesota 55416
March 12, 2007
Mr. Schawn Johnson
Assistant City Administrator
City of Arden Hills
1245 West Highway 96
Arden Hills, Minnesota 55112
Dear Schawn:
Decision Resources, Ltd., is pleased to present this survey research proposal to you for the City
of Arden Hills. This prospectus is organized in three parts: a discussion of the goals of the
research; a potential design and schedule; and, estimated project costs. As you will see, I am
certain that DRL can provide Arden Hills with the information it seeks in both a cost-effective
and timely manner.
GOALS OF THE RESEARCH:
The survey would assess the attitudes and opinions of residents of the City of Arden Hills on four
separate, but interrelated issues:
1. Evaluation of City Programs and Services: How informed are residents about the current
services and programs provided by the City? How do they rate these services and programs?
What services and programs, if any, would they expand, modifY, or terminate? Do they consider
city services a good value for the property taxes they pay? How do they rate the level of current
property taxes in comparison with other areas?
2. General Perceptions of the Quality of Life in the City of Arden Hills: What do they like most
about living in the City? What do they consider to be the most serious issues facing the City?
How are residents viewing changes during the past few years? What attributes of the City would
residents prioritize for preservation? What changes would they welcome or at least accept? Do
residents see the City moving forward purposefully? What are the key components in the
concept of "high quality oflife" which residents agree upon?
City of Arden Hills
Residential Survey Research Proposal
March 2007
3. Issues facing the City: What are residential preferences about the ways to address current
issues? In particular, what are their perceptions about development and redevelopment? What
are their priorities for development and redevelopment? What types of housing opportunities
would they like to see available? What are the most desirable characteristics the city should
possess in the future? How connected are residents to the City? How effective are current
modes of communication with residents?
4. Demographic Changes and Issue Concerns: What are the demographic characteristics of
residents moving into the community? How do "newer" residents compare demographically and
issue-wise from residents who have lived in Arden Hills for longer periods of time? Do the
trends in the demographic backgrounds of "new-comers" suggest future policy directions? Are
there demographic changes which residents would like to see the City encourage?
DESIGN AND SCHEDULE OF THE RESEARCH:
Decision Resources, Ltd., proposes to conduct a telephone survey of 400 randomly selected
households in the City of Arden Hills. A sample of 400 residents would provide results
projectable to the entire city adult population within ot 5.0 percent in 95 out of 100 cases. The
sample is also of sufficient size to permit the district to be divided into a maximum of four
categories for more detailed analysis, such as age, mobility, home ownership, location of
residence, presence of children, and other demographic characteristics.
To insure the integrity of the sample, DRL places the most exacting sampling standards in the
industry on our procedures. Before an alternate household is substituted for a designated target,
at least ten tries are made to contact the initial households during a five-day period. The
telephone calls take place during various times on weekday evenings and during the weekend.
Our interviewers are also instructed to seek convenient appointments with interviewees, cutting
our non-contact rate to less than five percent on average. An unbiased selection process is also
used to identify the adult member of the household to be interviewed. To validate the completed
sample, the latest United States Census updated population characteristics are utilized as a
standard of comparison.
The questionnaire would be administered by DRL trained and supervised personnel. The
computer analysis will be obtained from our in-house C-MENTOR and SPSS statistical analysis
systems, insuring both access to the most current analysis programs and confidentiality of the
data set.
The City of Arden Hills will be presented with two bound copies of the final report highlighting
all the major findings of the study. DRL will also speak to any major differences from and
similarities with the past study of the community, when applicable, in addition to other maturing
communities. A volume of all computer-generated cross tabulations and other multivariate
statistical techniques will also be included.
City of Arden Hills
Residential Survey Research Proposal
March 2007
1. Planning with City Council Members, City Staff, and/or relevant individuals to establish the
topics to be covered in the survey. Based on these topic concepts, DRL would word specific,
neutral questions. This activity can be completed by a meeting, telephone and/or fax, depending
on client wishes, within two weeks ofthe initiation of the contract.
2. Structuring of questions and final approval of the survey instrument. These activities are
usually completed within three weeks of discussion oftopics to be covered in the survey.
3. Final determination of the field dates for interviewing.
4. Pre-testing and, if needed, approval ofresulting revisions. This activity is usually completed
by the second day of fieldwork.
5. Completion of all fieldwork within a three-to-four week period.
6. Computer analysis and preparation of written report. All analytical tests and commentary will
be available within three weeks after completion of the fieldwork.
7. Delivery ofthe final written report to the City of Arden Hills, including presentation graphics.
Afterwards, telephone consultation, as the need arises, will be provided about the study's
findings and implications.
PROJECT COSTS:
The cost of a survey is driven by two factors: sample size and questionnaire length. The cost to
conduct a 50 question unit survey would be $10,500.00. Each additional question unit beyond
the initial allotment would be $135.00.
As company policy, DRL requires one-half of the cost prior to the commencement of fieldwork;
the remainder is due upon delivery of the final written report. Unless otherwise arranged, DRL
invoices clients for the initial payment at the time of the initiation of the contract; the remainder
is due at the time of the receipt of the final written report.
If you require any further information from us, feel free to contact either Bill Morris, Diane
Traxler, or me. We look forward to the opportunity to work with the City of Arden Hills once
agam.
Sincerely,
Peter Leatherman
Peter Leatherman
Research Director
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