HomeMy WebLinkAbout07-09-07 Pre-Work Session Agenda Packet
;VIayor:
Stan Harpstead
~
/]'\~ HILLS
Arden Hills City Council
WORK SESSION
1245 W. Highway 96
Arden Hills, I\1innesota
55112
651.792.7800
www.ei.arden-hills.mn.us
Couneilmembers:
David Grant
Brenda Holden
Dave McClnng
Fran Hohnes
6:00 p.m.
Monday, July 9, 2007
Agenda
1. Call to Order
2.
Agenda Items
A. Clear Channel Electronic Billboard
Presentation and Discussion
Staff/Presenters
Jeny Filla/James Lehnhoff and
representatives/rom Clear
Channel
Time
6:00 PM
3. Council Comments and Requests
4. Adiournment
~
/]'\~ HILLS
MEMORANDUM
DATE:
July 9,2007
CC Agenda Item 2.A
TO: Mayor & City Council
FROM: James Lehnhoff, City Planner/
SUBJECT: Clear Channel Electronic Billboard
Request
No action is required at this time. This is an infonnational work session only.
Background
In December 2006, Clear Channel replaced the face of the west facing billboard on the
westernmost billboard in the northeastern comer of the Interstate 35W and 694 intersection. The
new billboard face is a full-color, electronic message board that can change images on command.
The images currently change every eight seconds. Clear Channel did obtain the required
electrical pern1it; however, a sign pennit for the alteration was not submitted. The City did not
have any reason to deny the electrical pennit at that time. The electronic sign does not display
any animation or emit any noise.
]n early January 2007, the City sent a letter to Clear Channel inforn1ing them that the electronic
message board sign was not permitted by the Arden Hills Sign Code. On January 24,2007, the
City issued a sign code violation letter to Clear Channel and requested that they submit a
completed sign permit application. A sign permit application was not submitted, and the City
issued a citation, which is still pending.
Clear Channel submitted their sign pern1it application on May 2], 2007 (Attachment 2A-2). The
City's Sign Code requires the City Planner to approve or deny a sign pern1it within 30 days of
receiving the application or the application is automatically approved.
City Staff and the City Attorney met with Clear Channel on June 7, 2007, to discuss the status of
the submitted sign pennit. Due to the controversial nature of the electronic billboard sign and
due to the interpretation by City Staff that the electronic billboard is not pennitted by the Sign
Code, the City Planner issued a denial to Clear Channel on June 18, 2007 (Attachment 2A-3).
The denial was needed to keep the process moving forward and to allow the City Council and
Planning Commission the ability to review the case. Clear Channel submitted their official
appeal of the City Planner's denial on July 2,2007 (Attachment 2A-4).
\\i\-fcfro-inel.us\ardenhills\PlallllinglCily CO/mei! Memos\2007\C1ear Channel Electronic Billboard1070907 - CC Report- Clear Channel
Electronic Billboard.doc
Page 1 of3
At the June 7, 2007, meeting with Clear Channel, City Staff invited Clear Channel to a Council
work session to discuss the sign issue. Marvin Liszt of Bernick and Lifson and Tom McCarver
of Clear Channel will be attending the July 9, 2007, work session to give a brief presentation on
the electronic billboard and to answer questions from the Planning Commission and City
Council. Mr. Liszt has submitted a letter explaining why they believe the sign is a legal use
within Arden Hills (Attachment 2A-4). The City Attorney will be in attendance at the meeting.
Billboards in Arden Hills
There are two billboard structures within Arden Hills, both of which are located in the
northeastern comer of the Interstate 35W and 694 intersection and both are owned by Clear
Channel (Attachment 2A-I). The two billboard structures host a total of four sign faces (two
signs facing east and two signs facing west). Only one of the sign faces is of the electronic
message board type. The other three sign faces are traditional static billboards. The Sign Code
does not pernlit the construction of entirely new billboards in the City.
Sign and Zoning Code Regulations
For your reference, the Clear Channel sign pennit application was denied for the following
reasons:
. Section 1230.02 Subd 8 of the Sign Code prohibits new permanent off-premise signs,
including billboards. Due to this provision, the Clear Channel billboard is a legal,
nonconfornling use. Altering or enhancing a nonconfornling use is prohibited (Section
1280.01 Subd 4).
. Section 1240.02 Table I of the Sign Code limits lighting options for freestanding signs in
Sign District 7 to external lighting only. Section 1210.01 Subd 6. of the Sign Code
defines external lighting as "[illumination} by means of external light fixtures directed at
the sign." The proposed sign is using a lighting source other than external lighting.
. Section 1320.13 Subd 6.G.3 of the Zoning Code states that "Any billboard located in the
GB District may be expanded, altered, relocated or otherwise modified solely upon
written approval of the City, provided the expansion, alteration, relocation or
modification is authored by the City of Arden Hills in connection with a transaction
which will result in a net reduction in the number of billboards or in the aggregate sign
face area of the billboards, located within the GB District." The provisions of this
section have not been met.
Although a sign pennit has now been submitted, Section 1270.01 Subd. 2 of the Sign Code states
that the following activities require a sign permit:
A. Replacing the sign copy.
B. Removing the sign for the repair of the cabinet or any part thereof.
C. Changes made to the size, height or bulk of the sign or addition of illumination.
D. Changes in poles, structural supports, bases or shrouds, footings or anchor bolts, moving
the sign to a new location, or replacement of the interior or exterior cabinet frame, except
the sign face.
\\Mc(ro-incl.lIs\ardenhill.sll'lmminglCiry COllllcil MClllos\2007\Clear Chal/lle! Electronic BiIlboard\070907 - CC Report ~ Clear Chal/llel
Electronic Billboard. doc
Page 2 00
State Statutes of Nonconforming StructureslUses
The appeal letter from Clear Channel refers to Statute 462.357 Subd. I (e)(a) regarding
nonconforming uses. For your reference, the full section is provided.
462.357 Subd. Ie. Nonconformities. (a) Any nonconfonnity, including the lawful use or
occupation of land or premises existing at the time of the adoption of an additional
control under this chapter, may be continued, including through repair, replacement,
restoration, maintenance, or improvement, but not including expansion, unless:
(I) the nonconfomlity or occupancy is discontinued for a period of more than one year;
or
(2) any nonconforming use is destroyed by fire or other peril to the extent of greater than
50 percent of its market value, and no building pemlit has been applied for within 180
days of when the property is damaged. In this case, a municipality may impose
reasonable conditions upon a building permit in order to mitigate any newly created
impact on adjacent property.
(b) Any subsequent use or occupancy of the land or premises shall be a
confonning use or occupancy. A municipality may, by ordinance, pennit an
expansion or impose upon nonconfomlities reasonable regulations to prevent and
abate nuisances and to protect the public health, welfare, or safety. This
subdivision does not prohibit a municipality from enforcing an ordinance that
applies to adults-only bookstores, adults-only theaters, or similar adults-only
businesses, as defined by ordinance.
(c) Notwithstanding paragraph (a), a municipality shall regulate the repair,
replacement, maintenance, improvement, or expansion of nonconforming uses
and structures in floodplain areas to the extent necessary to maintain eligibility in
the National Flood Insurance Program and not increase flood damage potential or
increase the degree of obstruction to flood flows in the floodway.
Sign Permit Appeal Process
When a sign pemlit is denied, the applicant always has the right to appeal the City Planner's
decision to the Planning Commission and City Council. The Planning Commission is required to
hold a hearing within 30 days of the date of the appeal to review the appeal. The Planning
Commission can then overturn or uphold the City Planner's decision. If the Planning
commission upholds the City Planner's decision, the applicant can then submit an appeal to the
City Council. The City Council must then hold a hearing within 30 days of the second appeal to
make a final decision. Appeals of the City Council decision would go to district court.
Attachments
2A-I Billboard Location Map and Picture
2A-2 Clear Channel Sign Pemlit Application
2A-3 June 18,2007, Sign Pemlit Denial Letter to Clear Channel
2A-4 July 2,2007, Sign Permit Denial Appeal from Clear Channel
2A-5 City ofMinnetonka settlement with Clear Channel
IIAferro-illcr.lIslardellhills\PlallllillglCiry CoulIcil Memos\2007\CJear Chal/llel Elecll"OlIic BiIlbonrd\070907 - CC Repol'1- Clear Chanllel
Electronic IM/boord.doc
Page 3 00
Attachment 2A-1
Billboard Location Map and Picture
July 9,2007, City Council Work Session
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(c) Copyright 2006, Pictometry International
Attachment 2A - 2
Clear Channel Sign Permit Application
July 9,2007, City Council Work Session
~
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1245 W Hwy 96' Arden Hills MN 55112
Phone 651.634.5120' Fax 651.634.5137
ww',v.ci.arden-hills.mn.us
APPROVAL_ SP07-
SIGN PERMIT APPLICATION ($50)'
'Separate permit required for each sign;
. City Contractor License Required for Commercial Contractors
Payment Method: Cash. Check. Credit Card
Reference Number:
Date Receipted:
Property Information
Property Type: 0 Residential 0 Commercial
o Public
Occupancy Group:
(For Office Use Only) "',"'-""
81dg.lSuite/LocatJon (commercial proJe'cts only):
~:4' c;
22
Prop y Address:
- I D ~ J- \ j O,;J3":; l\ 0007 -
l:wn=?\fu\~ (j\",'\'\L\-~i~~LL-~ G 1.~o:b~~~N~je~o ~,~
iMailingAdd;S; :)-s (; Sf. }Jl~ }V.. IUlct~O V4 ,!\,\;I.J ci5S~l:.~ Dl~
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Applicant/Contractor
Information
Applicant Type: 0 Homeowner 0 Contractor; license #..________..
iApplicant Name:
! C1eO[
jMailing Address:
hi
Contact Phone Number:
Project Details
Sign Type: E.{.rmanent
'DTemporary; Oates of Display ____________",10 ____
'Tem ora si ns can be dis~yed no lQn~er than 30 days per calendar year.
Width~jLr Height~~5/Lenglh,B<t~ Total SqH ,L1J-
.-----
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iSign OetaHs:
,Sign Wording: VCJ..\;OI.J'S
!Style (monument, py1Qn~1I !lifn, banner, A.):
L- 1'" \~ h;p.[O(
jConstrucUon Materials:
U~ng (backlit, ~lo. internal, external. etc.):
"'-f.\.t n~4 \ I 8)--
Meth6d of Affixing:
IMPORTANT NOTICE: Applicant must attach 1 site plan and 2 sets of
building plans for all applications requiring plan review. Min. 24 hour
notice required for aU inspections. There is a 10 working day turnaround
for all permits requiring plan review. Seoarate Dennils are reauired for
electrical olumbina heatina ventilation or air condilionina. This pennit
becomes null and void if work or construction authorized is not
commenced within 120 days, or if construction or work is suspended or
abandoned for a period of 120 days at any time after work has
commenced. By signing this application, you hereby certify that you have
read and examined this application and know the same to be true and
correcl All provision of laws and ordinances governing this type of work
will be complied with whether speclfied herein or not. The grantlng of a
permit does not presume to give authority to violate or cancel the
provisions of any other stale or local law regulating construction or the
performance of construc~'on. pplicant takes full responsibility for al,1 work
performed. Appf is r p: nsible for all plan check fees if permit is
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Applicant S. nature Date
Planner Review:
o Approval, Spedal Conditions:
1:foenial. Reason for Denial: dC(H7 1'1c--f ~-J.
-iJ~h__wJ.f__i?":7'lA.{C( hi;:Jt.s:=_v,f.#I1i:?
St__Yl <:f:1{'s~~~____,_____
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~nner Sig ure
6~ (?'-J:r?
Date
Las! Revised A~g~st 2005
ATTORNEYS ..\T"LAW
BERNICK
A
N
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LIFSON
A I' R 0 f E S S J () N A LAS S 0 C] AT ION
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May 18, 2007
I,IJlllil' 71;:~.:~.1l).1 ~()(j
III.\" 71;>;-:").1(;.1 ()O:~
.lames LenhofT, City Planner
City of Arden I-lills
1245 W. Highway 96
Arden Hills, MN 55112
O{C'Jlllild
\"ealJ Shapiro
Re:
C'lca/' Channel Sign at 35W and 694
1<!.!,tll.\\\i\11i1i1l
\"<lllt:\' J.. \\'h:l\'kll
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C;ill:I\l.l.llcl
Dear M1'. Lenhoff:
Pursuant to the City's request, enclosed please find Clear Channel's Sign Permit Application
for the installation of the LED panel at the billboard located at 1-35W and 694. Clear
Channel replaced the existing billboard panel with an LED panel which did not alter the
height. size or square footage of the billboard. Clear Channel does not believe that a sign
permit application was required for the panel replacement but is willing to submit the
application in response to the City's request. By submitting the enclosed Sign Permit
Application, Clear Channel and its representatives do not waive defenses to any City action
regarding a claim by the City that an application was required pursuant to its Ordinances.
Once you have reviewed the application and attachments, please contact Tom McCarver at
Clear Channel or me as we believe a meeting with City representatives to review this matter
may be helpfiIi for all conccrned.
Very truly yours,
N,P.A.
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MAL:crb
ec: Clear Channel Outdoor, Inc.
Karen Barton, Community Development Director
Michelle Wolfe, City Administrator
Jerome P. Filla
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Query/Selection Results
Page I of I
Ramsey County Property (RRINFO) Search
Parcel 10
Street Number
Unit
Street
City
ZIP
Parcels
S~,qrch.l:lYP'(lrceJ Ip
213023340007
o
Owner Name 1
Owner Name 2
Owner Street Address
Owner City/State/Zip
Homesteader Name 1
Homesteader Name 2
Homesteader Street Address
Homesteader City/State/Zip
Deeded Acres
Deeded Area (sq.ft.)
Approximate Lot Frontage (ft)
Tax Description
Plat Name
Date Plat Recorded
Abstract ID
Torrens 10
County Land Use Code (CAMA)
County Land Use Code (PR&R)
Market Value Land 2007
Market Value Bldg 2007
Market Value Total 2007
Market Value Land 2006
Market Value Bldg 2006
Market Value Total 2006
Total Tax Payable 2006
Market Value Land 2005
Market Value Bldg 200S
Market Value Total 2005
Total Tax Payable 2005
Date of last Sale
Sale Price
Homestead Description
Number of Residential Units
Year Residence Built
Total Residential Living Area
Residence Exterior
Residence Style
Residence Number of Stories
Residence Number of Rooms
Residence Number of Bedrooms
Commercial Structure Type
Commercial Year Built
Topography
Utilities
School District
Watershed District
13TH ST NE
ARDEN HILLS
55112-
CLEAR CHANNEL OUTDOOR INC
3225 SPRING ST NE
MINNEAPOLIS MN 55413-2908
0.1
4356
o
NORTHEAST CORNER ADDmON OUTLOT B
NORTHEAST CORNER ADDmON
12/31/01
3456565
COMMERCIAL VACANT LAND
COMM LANO & BLDGS
126600
o
126600
118500
o
118500
2934
104500
o
104500
2634
o
Non-homestead
o
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Rolling
All Public
Mounds View Area
Rice Creek
http://maps.metro-inet.us/RamseyCoGIS/AttributeDisplaySingle.htm
9/8/2006
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Attachment 2A - 3
June 18, 2007, Letter of Sign Permit
Denial to Clear Channel
July 9,2007, City Council Work Session
~
~~HILLS
June 18, 2007
Clear Channel Outdoor Inc.
Tom McCarver
3225 Spring Street NE
Mumeapolis, MN 55413-2908
Re: Sign Permit Application Denial
Parcel In: 213023340006
Dear Mr. McCarver:
The City of Arden Hills regrets to inform you that the after-the-fact sign permit application
received on May 21, 2007, from Clear Channel Outdoor, Inc. to alter the billboard on parcellD
213023340006 has bcen denied. The $50.00 check submitted with the application is enclosed
with this letter (check number 8113). Please note that the ParcellD on the submitted application
is incorrect. The PlD on the application refers to the other Clear Channel billboard in Arden
Hills.
The sign permit application has been denied for the following three reasons:
. Section 1230.02 Subd 8 of the Sign Code prohibits new permanent off-premise signs,
including billboards. Due to this provision, the Clear Channel billboard is a legal,
nonconfonning use. Altering or enhancing a nonconfornling use is prohibited (Section
1280.D1 Subd 4).
. Section 1240.02 Table I ofthe Sign Code limits lightulg options for freestanding signs in
Sign District 7 to external lighting only. Section 1210.01 Subd 6. of the Sign Code
defmes external lighting as "[illumination] by means of external light fIXtures directed at
the sign." The proposed sign is using a lighting souree other than external lighting.
. Scction 1320.13 Subd 6.G.3 of the Zoning Code states that "Any billboard located tn the
GB District may be expanded, altered, relocated or otherwise modified solely upon
written approval of the City, provided the expansion, alteration, relocation or
modification is authored by the City of Arden Hills in connection with a transaction
which will result in a net reduction in the number of billboards or in the aggregate sign
face area of the billboards, located within the GB District." The provisions of this
section have not been met.
If Clear Channel chooses to appeal this decision, a written appeal must be submitted to the City
within fiftecn days ofthe confirmed delivery ofthis letter (Section 1220.04 of the Sign Code).
City of Arden Hills . 1245 West Highwa)' 96 . Arden Hills, i\'lN . 55112-5743
Phone 651.792.7800 . Fax 651.634.5137 . mnv.d.ardcn-hllls.mn.us
~
~~HILLS
As discussed at our mecting at City Hall on June 7, 2007, you and your representatives are
invited to attend the City Council work session at City Hall on July 9th from 6:00 p.m. to 6:30
p.m to discuss this issue with the City Council. The July 9th meeting is an informational work
session only. The City Council will not be able to make any decisions on a potential appeal at
that time.
If you have any questions please contact me at iames.lehnhoff(al,ci.arden-hills.mn.us or at 651-
792-7819. Jerry Filla, the City Attorney, can be reached at 651-291-8955.
Cc: Jerome Filla, City Attomey
Karen Barton, Community Development Director
Michelle Wolfe, City Administrator
Dave Scherbel, Building Official
Marvin A. Liszt, Bernick and Lifton
City of Arden Hills + 1245 West Highway 96 . Arden Hills, MN . 55112-5743
Phone 651.792.7800 + Fax 651.634.5137 . 'www.ci.ardcn~hil1s.mn.us
Attachment 2A-4
July 2, 2007, Sign Permit Denial Appeal
from Clear Channel
July 9, 2007, City Council Work Session
July 2, 2007
Via Hand Deliverv
City of Arden Hills Planning Commission
c/o James lenhoff, City Planner
City of Arden Hills
1245 W. Highway 96
Arden Hills, MN 55112
Re: Clear Channel Sign at S5W and 694
Dear Mr. Lenhoff:
Sui~(: 1200; Th,c Colonnade
550.0 War-;at..1.' ;Boulevard
M.inneapolis; -M~' 5541().1270
W1U;U.' ber7l.ic.,k'/ if~07i.'~o m
PflOll~ 763.:i-.16;1200 .
jax 76:3-54.&.1003
Saul A. Demick'
Marvin .J\.. Uszt .._~
_ Sc'qtiA. Ufwn
'-Daviq.-K. Niglllingnlc ~~
:Pa'ulj.-'Qu;V;t,t
Steven L, -Fn:cnuin .....
George 'E.'Warner,]r. ,....
]cssiCaLRot:;
David M: Ness
Sarah L. K.rans
OjColLmel
Neal J. Sharifo
L/ga( A_ssis~a.nlS
NalH:)' L. Whaylcn
Brenda L, Darkow
Gina M. Zucl
Enclosed please find Clear Channel Outdoor, Inc.'s Appeal 1'1'0111 the June] 8,2007 Denial of
the Sign Permit Application for ParcellD 213023340006.
Very truly yours,
BERNICK AND LIFSON, P.A.
~d
MAL:crb
Enclosure
cc: Clear Channel Outdoor, Inc.
Jerome P. Filla, Arden Hills City Attorney
~ Alsf) r..enmcd Public I\CCO\lIll~l\t
...l',..lsoAdnl\tlcdin Wi:"o'min
.... Rc~l hopcrtj' L;l\v Spcd~li~l
(";Lm!w1. '']I/'( J,1innm1o SIl;.lr
DM.1J"flaiioll
.... Bo.udCt:lliflcdillCrcditor,'I'lbhll
b)' :hc ArncriC:lJl B01I.1 of CcnirlC~l;lln
........ Aha Adn~i\lcd ill C:\l:forni~
CLEAR CHANNEL OUTDOOR, INC. 'S
APPEAL FROM THE JUNE 18, 2007 DENIAL OF
THE SIGN PERMIT APPLICATION FOR PARCEL ID 213023340006
Clear Channel Outdoor, Inc. appeals thc June 18,2007 decision to deny its May 18.2007
Sign Permit Application. The appeal is based on the grounds thaI the decision of the city planner
and the purported relevant city ordinances are arbitrary and capricious, contrary to law, and
violative of Minnesota Statutes. These grounds include, but are not limited to, the following:
I.
The City Planner's reliance upon Section 1280.01, Subd. 4 of the Sign Code and
Section 1320,13, Subd. 6.G.3 of the Zoning Code as reasons to deny the permit
violate Minnesota law regarding legal nonconforming uses. Minnesota Stat. S
462.357. Subd. l(e)(a) provides in relevant part that "[aJny nonconformity
including thc lawful use ... of land or premises existing at the time of the
adoption of an additional control under this Chapter, may be continued, including
through repair, replacement, restoration, maintenance or improvement." Any
decision by city staff or ordinance provisions restricting these statutory rights are
contrary to law and unenforceable.
~
Seclion 1240.02 Table 1 of the Sign Code does not rationally apply to billboards
of the type involved in this proceeding. For cxample, the District 7 maximum
area and maximum height requirements under Freestanding Signs cannot apply to
billboards which are 14' x 48' or 672 total square footagc.
3.
There is no rational basis or legitimate health, safety or welfare rationale for
requiring billboard illumination to be only by means of external light fixtures
directed at the sign. Any attempt to interpret or enforce the Sign Code to require
this type of illumination is arbitrary and capricious, contrary to law and
unenforceable.
4.
Any attempt by the City to require billboard illumination to be only by means of
external light fixtures directed at the sign violates the provisions of the Minnesota
Outdoor Advertising Control Act, Minn. Stat. Ch, 173, This Statute regulates the
placement and design of "advertising devices" in "adjacent areas." An
"advertising device" is "any billboard, sign, notice, ... or other device visible to
and primarily intended to advertise". and shall include". all lighting or other
attachments used in connection therewith" (cmphasis added) Minn. Stat. S
173.02. "Adjacent areas" are defined as areas "adjacent to the right-of-way of an
intcrstate or trunk highway." Minn. Stat. 173.02, subd. 8. Minn. Stat. S 173.16,
Subd. 3 establishes lighting standards for advertising devices in business areas
adjacent to interstate highways. Nothing in the Outdoor Advel1ising Control Act
prohibits the installation and operation of an LED device illuminated by the
method used for the subject sign. Any attempt by the City to further restrict the
lighting standards contained within Minn. Stat. 9 173.] 6, Subd. 3 would have to
follow the procedures contained in Minn. Stat. 173.16, Subd. 5 and Minn. R. 9
8810.1400
5. A Sign Permit Application was not required for the panel replacement involved
herein since Clear Channel did not alter the height, size or square footage of its
SIgn.
Dated: -M ~, ;?eO?
BERNICK AND LIFSON, P.A.
BYM~ 'c/
The Colonnadc, Suite 1200
5500 Wayzata Boulevard
Minneapolis, Minnesota 55416
(763) 546-1200 voice
(763) 546-1003 facsimile
AltorneyfiJr Clear Channel Outdoor, inc.
2
Attachment 2A - 5
City of Minnetonka Settlement with
Clear Channel- July 2,2007
http://m,,,.eminneton ka .com I news.cfm ?stOIV id = Electron icBillboa rdTentativeAgreemen t
July 9,2007, City Council Work Session
Dynamic signs: tentative settlement and adopted ordinance: News f... http://www.eminnetonka.com/news.cfm?story _id=ElectronicBillboa...
City of Minnetonka
Dynamic signs: tentative settlement
and adopted ordinance
Updated: JI,fonday, July 2. 2007
A negotiated agreement with Clear Channel Outdoor allows limited use of
dynamic (electronic) billboards in exchange for the permanent removal and
restTiction of other off-site signs.
Dynamic sign ordinance
· :"!!~~rr_l::p_~I:! _t_~ _t!~: _~i_tx _C_~~!~~~I (l~~!,)
. :"!!~!'~ ~?!~~~I)~~I!~ !:~P?_I:t (~~ !,)
· :~~_?P_t~_~ _~~'_1~1l!~1}~_ ~!~!1_ .o.1:~.i~I_~~I_C_~ (P~!<)
At its Monday, May 14, study session, the Minnetonka City Council heard details ofa
ncgotiated agreemcnt with Clcar Channcl Outdoor that allows limited use of dynamic
(electronic) billboards in cxchange for thc penl1anent rcmoval and restriction of other off-site
signs.
"Minnetonka prohibits any cxpansion of billboards, but federal and state laws make it ncarly
impossiblc for citics to compel thc rcmoval of cxisting billboards," said Minnetonka Mayor
Jan Callison. "Clear Channel has agrccd to permanently remove one-half of their existing 30
billboard faccs in Minnetonka, in exchangc for being allowed to convert eight of its
remaining billboard faces to dynamic signs."
City Manager John Gunyou confirmed that nearly all existing billboards along Highway 7,
County Road 101 and Minnetonka Boulevard will be removcd in the settlement of an
outstanding lawsuit. "Substantial public benefits result from this tradeoff, since the
billboards being removed are largely in residential, wetland and forcsted areas."
"We were pleascd to bc able to negotiate this win-win agrecment with the city of
Minnctonka," said Tom McCarver, Clear Channel Vice Presidcnt of Real Estatc and Public
Affairs.
1 of3
7/4/2007 t 1:34 AM
Dynamic signs: tentative settlement and adopted ordinance: News f...
http://www.eminnetonka.com/news.cfm ?stOI)' _ id= Electron icB i IIboa..,
Further details of the negotiated agreement between Clear Channel Outdoor and the city of
Minnetonka include the following:
· One-half of the 30 existing billboard faces in Minnetonka will be pemlanently removed,
along with their supporting structures, and an additional one-quarter will remain as
traditional signs, in exchange for converting the remaining eight faces to dynamic signs.
· Two-faced dynamic billboards can be located at the cun'ent sign locations at SH 7 and
CR 101, and on 1-494 n0l1h ofSH 62. Along 1-394, one sign face may face east and
west, on both sides of Plymouth Road. This means that no more than eight dynamic
billboard faces will be located at four to six locations.
· Free public service announcements will be provided for Amber Alerts and other
community events.
The Clear Channcl agreement was negotiated as the city ofMinnetonka is considering
changes to its dynamic sign ordinance provisions.
"The simplest regulatOlY approach is to either prohibit dynamic signs altogether, or to allow
them without restriction," Gunyou said. "Instead, Minnetonka plans a balanced approach that
protects the community interest, while recognizing the need to reasonably accommodate
evolving sign technologies."
The city council is considering standards for brightness, size and operating modes:
Brightness
Dynamic signs will be required to have the same appearance as regular signs, both during the day and
at night. Bright white lights will be prohibited. Because illumination standards are difficult to enforce,
disputes will be resolved by an independent arbitration panel.
Operating mode
To minimize distractions, only static displays will be permitted-no animation, motion or video.
Changes will be limited to the instant replacement of unrelated images, with no distracting dissolves,
fades or sequential messages. Messages cannot be changed more frequently than every 20 minutes.
Size
No more than 35 percent ofa sign's allowable message area can be dynamic. Reserving two-thirds of
the sign face helps the public find their way, while discouraging the proliferation of multiple changing
signs. Dynamic messages will be limited to freestanding signs only, and will not be permitted on
building signs.
As part of the negotiated agreement, the eight Clear Channel billboards will be full-faced
signs changing no more than evelY eight seconds, an evolving industlY standard. The
20f3
7/4/2007 II :34 AM
Dynamic signs: tentative scttlement and adopted ordinance: News f...
http://www.eminnetonka.com/news.cfin ?story _ id~ ElectronicB i II boa...
dramatic reduction in billboards more than offsets this exception to the expected ordinance
standards. All other brightness and operating mode restrictions will apply, and Clear Channel
will comply with any future federal and state restrictions.
An ordinance detailing specific staffrecommendations was introduced at the June 4, 2007,
Minnetonka City Council meeting, and a public hearing was held at the June 14,2007,
meeting of the Minnetonka Planning Commission. The Minnetonka City Council adopted
the new ordinance and reviewed the tentative agreement at its June 25,2007, meeting. The
details of the settlement agreement are still being finalized and will be scheduled for a
council meeting in the near future.
!\1}.'l.I1.e_t.o.l1!'.a _b!!I_~?~_~~_ !~~~_t!?!~~ (I~~!,)
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}\}::~ ..a_I~~ ~_i:~~~i!)!~s.
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