HomeMy WebLinkAbout1A, TCAAP Communication
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MEMORANDUM
Item I.A
DATE:
June 8, 2009
TO:
Mayor and City Council
FROM:
Ron Moorse, City Administrator
SUBJECT:
TCAAP Communication/Legislative Relations Plan
Back!!round
The Council has set as a priority for 2009 the preparation of a TCAAP Communications/
Legislative Relations Plan. Although we are now at a different place regarding the TCAAP
property, it is still important that we identify a set of communication objectives/needs, the
messages we want to communicate regarding those objectives, and the strategies for achieving
those objectives.
An outline of a Communication/Legislative Relations Plan is attached for Council review. Each
of the elements of the plan can be fleshed out at the June 8 TCAAP work session. Also attached
are a list of target audiences, and a proposed preliminary list of messages. The proposed
messages are purposely general, and are meant to provide the foundation for additional, more
specific messages.
Council Direction Reauested
Provide direction to flesh out the Communication Plan outline, and the elements of the outline.
TCAAP Communication/Legislative Relations Plan Outline
I. Identify Key Issues/Situations We Want to Impact
A. Property Clean-up
1. Funding
2. Timing
B. Property Sale/Transfer
1. Timing
2. Method
C. Property Use
D. Infrastructure Improvements
1. Funding
E. Rep. McCollum listening session on June 22, 2009
F. Army/GSA meeting in July
II. Identify Goals for Each Issue
III. Identify Target Audiences
A. Decision-makers
B. Allies
C. Others we want to reach/influence/impact to obtain assistance and/or
support,
D. Others we want to keep updated
IV. Identify Objectives for Each Target Audience
A. What actions and/or attitudes do we want to elicit from each audience
V. Identify How We Will Accomplish the Objectives (strategy/tactics)
A. Define the messages we want to communicate
B Identify who will communicate the messages
C. Identify how the messages will be communicated
•
Communication Plan Target Audiences
Legislators
Congresswoman Betty McCollum
Senator Amy Klobuchar
Senator (?)
Governor Pawlenty
Rep. Kate Knuth
Senator Satveer Chaudhary
Army
Bill O'Donnell
GSA
John Kelly
Kevin Legare
State Agencies
Mn/DOT
Commissioner Sorel
District Engineer Scott McBride
Area Manager Chris Roy
DEED
MPCA
Metropolitan Council
Ramsey County Board
Tony Bennett
Board Chair
Ramsey County staff
County Manager
Transportation Department
Ken Haider
Jim Tolaas
Parks Department
Greg Mack
Rice Creek Watershed District
District Board
Chair
Executive Director
AHATS
Dave Hammernick
Mounds View School District
School Board
Superintendent
Adjacent Cities
Mounds View
New Brighton
Shoreview
Adjacent Neighborhoods
Arden Manor
Homes along Highway 10
Briarknoll
Affected Businesses
Big 10
Scherer Brothers
Media
St. Paul Pioneer Press
Minneapolis Star-Tribune
Shoreview-Arden Hills Bulletin
Draft List of Proposed TCAAP Messages
• The City is committed to putting the land to a productive use that benefits the
community
• The City is interested in working cooperatively with other jurisdictions/agencies
to meet joint or complementary needs.
• The clean-up of the land, and funding for the clean-up of the land, is critical to
enabling a productive use for the land
• The Army is responsible for the clean-up of the land and for funding the clean-up
• The Army should be held to its agreement to pay the cost of clean-up beyond
industrial standards (i.e. Army agreed to provide purchase price credits related to
clean-up to standards that enable a mixed use development, including parks and
residential development.)
• Funding for clean-up needs to come from Army and other Federal funding
sources
• The timeline for a sale/transfer needs to be related to the timeline for funding the
clean-up