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d. Attract / assist businesses who will hire residents <br /> e. Lower the cost of doing business <br /> 3. Concepts <br /> a. A joint Centerville / Lino / Hugo business corridor along Cty Rd 14? <br /> b. Recreation as a draw into Centerville <br /> i. Lakes / County Park / City Parks <br /> c. Has the Cty Rd 14 closure in Blaine adversely affected Centerville <br /> businesses? <br /> d. How to capitalize on new 35E / Cty Rd 14 interchange <br /> e. City using its taxing authority or general fund to: <br /> i. Target `attractive' businesses (businesses which increase traffic to <br /> the city) <br /> 1. i.e. Trader Joe's / Walgreens / CVS <br /> 2. Develop `Waterworks' site <br /> a. Supper Club <br /> b. Family Restaurant <br /> c. Watersports <br /> f. Increase roadway accessibility <br /> i. How can the City move Cty Rd 14 traffic <br /> 1. to southbound 21 <br /> 2. 21 to westbound Cty Rd 14 <br /> 4. Marketing opportunities <br /> a. Using City website <br /> b. Media information which focuses on city business <br /> i. To assist current businesses <br /> ii. To attract additional businesses <br /> 5. "Event" opportunities for local business marketing <br /> a. Easter Egg Roll <br /> i. Taken over by local businesses <br /> ii. Was this an effective marketing event? <br /> b. Fete Des Lacs <br /> c. Ice Fishing Tournament <br /> d. Activities at School <br /> 6. How do you market / advertise your business. Are you more likely to .... <br /> a. Market individually <br /> b. Market cooperatively with other businesses <br /> c. Use coupons <br /> d. Advertise sales <br /> e. Direct marketing, Using: <br /> i. direct mail <br /> 30 <br />