2012-11-14 CC Packet - Laserfiche WebLink

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Ticket Education Program — public safety education for the web Financial Review & Analysis Gross Revenue — March to September 2012 $6,000.00 $5,500.00 --o—Centerville $5,000.00 —0—Lexington $4,500.00 --f-- Circle Pines —k—All $4,000.00 $3,500.00 $3,000.00 $2,500.00 $2,000.00 $1,500.00 ` $1,000.00 /AV / $500.00 • $0.00 March April May June July August September • We believe that lowering the price for offenders to participate in Program would increase overall offender participation in the Program and would likely increase gross revenue. The Case For Adjusting The Program Fee. TED Users report being satisfied with the Program's cost; however, our information comes from offenders who participated in the Program. Almost 50% of offenders eligible to use TED do not take advantage of the Program. For certain offenses (i.e. seatbelt violations) almost 90% of eligible offenders do not use the Program. We do not have a way to communicate with offenders who do not participate in the Program other than hearing an occasional comment made during court. During court appearances Kurt Glaser has spoken to offenders who report they did not use the Program because its cost was the same as paying their ticket and they did not see a benefit in having their ticket dismissed. And, unlike those TED Users who indicated their satisfaction with the cost of the Program, a fair number of User comments still asked us to lower the cost of the Program. Therefore, we imagine a sizable portion of non - participating offenders avoid using the Program because the cost is higher than they wish to pay. TED promotes public safety through education. Increasing the number of participants extends that public safety message to a greater portion of the community. Decreasing the price of any product or service has the natural effect of attracting a greater number of people to purchase that product or service. Only viewing economic factors, decreasing the price of the Program will increase participation. A price decrease may also yield higher gross revenue due to the 11) increase in participation. Currently, the price of the Program equals the cost of paying a ticket to the court. Advertising the Program's price as a stated percentage lower than the price of a ticket may yield the greatest number of participants and revenue. 11Page 51