2012-11-14 CC Packet - Laserfiche WebLink

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Ticket Education Program — public safety education for the web ili Price Adjustment: How Much? The best measure to determine whether a price discount will increase revenue is to know the point at which the discount is recouped through increased sales - in our case, through increased participation in the Program. Exceeding that 'break even' level of participation is the point when additional revenue is realized. This table shows the TED Price User 'break even' point for each Discount From Increase discount level. An increase in Ticket Price Needed To User participation above that Break Even percentage results in additional -5.0% 2.0% revenue to the Program . 0, -15.0% 5.5% There is no way to predict with certainty which discount will increase participation to the greatest extent while also weighing revenue considerations. Some experimentation may be necessary to create a frame of reference to determine the correct amount of a price discount. Recommendation: 10% Discount TED ELIGIBLE TICKETS: People Using TED 60% We believe that a 10% discount is 1111 so% likely to yield greater program participation. A double digit 40% discount is likely to attract the 30% attention of some offenders who zo% are price- sensitive. This modest revenue decrease per User can be 10% tracked to see if Program o% 1 I 1 participation increases by at least March April May June July August Sept the 3.7% necessary to recoup the Percentage of Utilization cost of this discount. More importantly, we would set monthly measures to see if participation among safety violators increases. After a six -month period we can look back to see if this price adjustment had the desired result of increasing Program participation while balancing revenue considerations. Request For Governing Board Action. The Program's cost is established by the Program's policies. We ask the Governing Board to authorize a policy change lowering the Program's cost. We ask the Board to approve new policy language which reads: "The Program shall cost no more than 90% of the cost of a comparable offense listed on the Statewide Payables List as adopted by the Tenth Judicial District. " This proposed policy language would replace the previous policy statement: "The Program shall cost no more than the amount of a fine payment for a comparable offense." A copy of the Statewide Payables List as adopted by the Tenth Judicial District can be found at: htto: / /www.mncourts.aov /Documents /10 /Public /Court Administration /2012.01.01 Criminal and Traffic Payable List.adf 3IPage 53