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Key Imperatives of a Cable Franchise <br /> • Keep the cities whole and CenturyLink in parity with the <br /> incumbent provider <br /> • Definition of Gross Revenues <br /> • PEG Channels (HD or SD) <br /> • PEG Subscriber Line Charge <br /> • No arbitrary, mandatory build out schedule <br /> • The incumbent has 100% of the facilities-based video customers <br /> • Without any video subscribers, CenturyLink has already had to make a significant <br /> investment to bring Prism to this market <br /> • Unlike the existing facilities-based, monopoly provider CenturyLink has to win <br /> each and every customer <br /> • Deployment must be driven by market demands — as CenturyLink builds its <br /> customer base, it will expand its footprint <br /> �I►i` <br /> 10 ;„� CenturyLink tri: <br />