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411112017 Retail Developer Oppidan Pursues $400 Million Senior Housing Pipeline- Senior Housing News <br />for a community in Napa, California, to be operated by Tucson, Arizona -based Watermark <br />Retirement Communities. <br />The Oppidan Model <br />With concerns about senior housing oversupply circulating, Oppidan is highly disciplined <br />and empirical in its market selection, Rusk emphasized. <br />"We spend an inordinate amount of time on the pro forma," she said. "We've selected <br />locations and sites with supply and demand that's going to make sense, and we've <br />passed on many. We listen. We've got a few third -party market study companies we work <br />with ... and we look to our operator to make sure we're not suggesting rents that just <br />make a pro forma look good: <br />Oppidan's first foray into senior housing, with the Woodbury project, initially involved an <br />operator relationship that did not work out. The relationship with Ebenezer began through <br />a request for proposals that Oppidan issued, Rusk said. Similarly, the Watermark <br />relationship began through an RFP. <br />"I'm not sure if we just got lucky. Half of this is luck," Rusk said of connecting with these <br />operators. "They're great. I think we've got the best of the best, and that's probably more <br />important than having a good location." <br />Oppidan developments are amenity forward, with the goal of creating an active lifestyle <br />vibe rather than a clinical one, although the health care piece is present in the <br />background. Independent living and assisted living units are fully interchangeable, with <br />the only difference being that the level of services provided is higher in AL. <br />One benefit of this arrangement is that residents do not feel like they have to re -locate to <br />a different class of unit as their needs increase, Rusk said. It also allows the property to <br />respond nimbly to market demands. <br />"We plan per pro forma that there will be this many independent living and this many <br />assisted living units, but if you have 50 IL units and 50 AL and on day one you get 100 IL. <br />[customers], we can move them all in," Rusk said. <br />So far, Oppidan itself has provided all the equity and financing for its senior housing <br />developments, but it is open to other partners as lead volume in this space grows. And <br />the company expects to keep expanding its senior housing portfolio, given the favorable <br />demographics_ <br />"There hasn't been day -one for the baby boomers moving into senior housing yet, so it's <br />going to be here for a long time, but you've got to be smart," Rusk said. <br />Written by Tim Mullaney <br />19 <br />Your Shordd Also Road, <br />:�en1 r::tate Compan•r L aunr�r�s f�err 5rniur Lroirg Arm <br />U En t"e Pipeline: Serio. Hcusiny : onstruction Projects (1:14.161 <br />Tijpdatej HCN Inks S2.3 B lccn Deal v::th HellthLe ise. Ala :mstreet <br />Categories: less;stwl Lmnq, F :narr.e and De:eiopment, Independent t mrig, Rlenwry Care, Trenc!ing <br />Companies: Fbwie e: AY:n,igerrent 5c:rtiirc<s, NIC, NICLIVE:, Oppidan lnvo,,tment Company, <br />..'ateim'.a rk Retirement Communit;es, VVeilto;ver <br />RECENT COMMENTS <br />Senior UvMU CLOG Go 31g un idtk:. <br />Not an Dcscounta <br />- a <br />lir„iday Jr: p -Star:. C?.ange at 1'::P. Src o,)O,:le <br />Lal'.' L t <br />rjU Grants Forbearance tri 12nu.Care, H:. -its <br />.0alor Restructun^g <br />These Are T ^.e i east-F.1^gaged In SPfYc. <br />I timL <br />Larisurt rekrs Acro at Brnvkdaip Sta`.fn.; <br />Pra^tc^es <br />Best F'ast•AcLne rare Dps:gr.:..,16: Rehaa Meets <br />Country Club <br />Best student Des,gn 201 b. A Futuristic 20 <br />Reali ;tic Senor Living I,'onin3un:ty <br />Bpst of Independent 1 iving Design 2016: Creating <br />an Lilian Voir Factor <br />Announcing ttce Senior Huusnig Nc ity Arr:hiZuAare <br />& Design P.vards ' :risers 2DI6 <br />Land Acquisition and <br />Devieopment Strategies <br />Learn from experts as they share their <br />thoughts and insights into developing new <br />senior living communities. <br />�.I <br />Dished F.",r: s Fupular Cuckta k; :,> .,encu ;r.inq <br />httpl/servorhousirKj news.com2017lO3l29/retail- developer-oppidan-pursues-400-milliorrsenior-housing-pipeline! 213 <br />