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• Need to improve signage <br /> • Don't underestimate the entry road as a part of the experience-'mall moms' may never get out <br /> of the car. <br /> Inside Exhibits: <br /> + What's the purpose/intent?Who's the audience?is it to introduce people to what they can do <br /> here? The childrens education building at the arboretum has an abstract underpinning theme: <br /> photosynthesis.They gain an understanding of whats going on outside and then go out and see <br /> it in action. 'a deeper look'. <br /> • Taxidermy: literature review shows that the public really likes diaramas, but they like a story and <br /> dramatic tension, not static displays. <br /> + Inside generally needs to be lighter, brighter,softer,cleaner. <br /> Wayfinding improvements: <br /> • strip signage down to the most basic information for clarity,and ensure a continued experience- <br /> visitors should make a visual connection with what and where to go next.The lobby at Wargo is <br /> overwhelming-not sure where to start. People need landmarks with variety and cohesion to <br /> draw them throughout the site(eg.4 choices right away). Keep it clean and connected. <br /> • Interpretation can be a way to attract/connect with visitors without asking them to come to an <br /> event or program-eg Dakota County's 10 interpretive nodes along the MRT. <br /> • ADA is important,especially when we look ahead to baby boomers-who will desparately try to <br /> stay busy despite physical limitations <br /> MARKETING: <br /> • Signature special events: really draw people in (non-commital,whole family,seasonal and <br /> annual-to get on people's mental calendars). Ideally events are part spectacle part <br /> participation. Music and food are critical components.(sensory-see, smell,taste, hear,touch) <br /> • MN naturalist Association has found that the exposure from events and word of mouth is what <br /> brings people to your site-not expensive advertising.Consider having t presence at related <br /> county events. <br /> • See MIA"Matisse Inspires" hands-on experiences. <br /> • Reconnect with local papers <br /> • Try to get a spot in the county mailer <br /> • Constant contact and twitter <br /> • Network with other groups for exposure(eg. Moms groups use Lebanon Hills for meetings) <br /> Wargo Nature Center Master Plan—July 15, 2014 Peer Reveiw Meeting Summary J 2 <br /> Wargo Nature Center Master Plan - March 2015 <br />