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(2) Our right and duty to defend end when we g. Qualityr Performance Of Goods—Failure <br /> have used up the applicable limit of insur- To Conform <br /> ance in the payment of judgments or set- "Personal and advertising injury' arising out of <br /> tlements under Coverages A or B or medi- the failure of goods, products or services to <br /> cal expenses under Coverage C. conform with any statement of quality or per- <br /> No other obligation or liability to pay sums or formanoe made in your"advertisement". <br /> perform acts or services is covered unless ex- h. Wrong Description Of Prices <br /> plicitly provided for under Supplementary Pay- <br /> ments—Coverages A and B. "Personal and advertising injury' arising out of <br /> b. This insurance applies to "personal and adver- the wrong description of the price of goods, <br /> tising injury"caused by an offense arising out of products or services stated in your "advertise- <br /> your business but only if the offense was com- menft <br /> mitted in the "coverage territory"during the pol- i. Infringement Of Copyright, Patent, <br /> icy period. Trademark Or Trade Secret <br /> 2. Exclusions "Personal and advertising injury" arising out of <br /> This insurance does not apply to: the infringement of copyright, patent, trade- <br /> mark, trade secret or other intellectual property <br /> a. Knowing Violation Of Rights Of Another rights. <br /> "Personal and advertising injury" caused by or However, this exclusion does not apply to in- <br /> at the direction of the insured with the fringement, in your "advertisement", of copy- <br /> knowledge that the act would violate the rights right,trade dress or slogan. <br /> of another and would inflict "personal and ad- j. Insureds In Media And Internet Type <br /> vertising injury". Businesses <br /> b. Material Published With Knowledge Of "Personal and advertising injury" committed by <br /> Falsity an insured whose business is: <br /> "Personal and advertising injury" arising out of (1) Advertising, broadcasting, publishing or <br /> oral or written publication of material, if done by telecasting; <br /> or at the direction of the insured with <br /> knowledge of its falsity. (2) Designing or determining content of web- <br /> c. Material Published Prior To Policy Period sites for others;or <br /> "Personal and advertising injury" arising out of (3) An Internet search, access, content or ser- <br /> oral or written publication of material whose vice provider. <br /> first publication took place before the beginning However, this exclusion does not apply to Par- <br /> of the policy period. agraphs 14.a., b. and c. of "personal and ad- <br /> d. Criminal Acts vertising injury"under the Definitions Section. <br /> "Personal and advertising injury" arising out of For the purposes. of this exclusion, the placing <br /> of frames, borders or links, or advertising, for <br /> a criminal act committed by or at the direction you or others anywhere on the Internet, is not <br /> of the insured. by itself, considered the business of advertis- <br /> e. Contractual Liability ing, broadcasting, publishing or telecasting. <br /> "Personal and advertising injury" for which the k. Electronic Chatrooms Or Bulletin Boards <br /> insured has assumed liability in a contract or "Personal and advertising injury" arising out of <br /> agreement. This exclusion does not apply to Ii- an electronic chatroom or bulletin board the in- <br /> ability for damages that the insured would have cured hosts, owns, or over which the insured <br /> in the absence of the contract or agreement. exercises control. <br /> f. Breach Of Contract1. Unauthorized Use Of Another's Name Or <br /> "Personal and advertising injury" arising out of Product <br /> a breach of contract, except an implied contract "Personal and advertising injury" arising out of <br /> to use another's advertising idea in your"adver- the unauthorized use of another's name or <br /> tisement product in your e-mail address, domain name <br /> or metatag, or any other similar tactics to mis- <br /> lead another's potential customers. <br /> Page 6 of 15 0 ISO Properties, Inc., 2003 CG 00 01 12 04 <br />