2019-11-20 EDA Packet - Laserfiche WebLink

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From:Sarah Cade To:Mark Statz Subject:Re: Video for Centerville Date:Monday, November 4, 2019 11:38:19 AM Caution: This email originated outside our organization; please use caution. Hi, Mark! I'm back in town just as you're leaving, but that's no problem. No rush! 11/20 works just fine for additional revisions. I can usually turn revisions around within a few days, as long as I'm in town and not out on another shoot. If you're showing the video to a committee, I'd recommend a couple of things based on experiences I've had in the past. I'd advise asking them to limit their feedback to two main areas: overall story structure, and specific features they'd like included or excluded. For example, if they'd prefer to start with the available land and end with the community, but leave out the schools, I can accommodate that without lowering the production value of the video. I've run into trouble in the past when committees try to do too much, like dictating exactly which shots go where in the timeline. That ends up inflating the cost of the project with additional revisions, and it also tends to disrupt the flow of the edit -- I edit very thoughtfully, taking into account things like viewer eye movement, cohesive shot movement, composition balance, and other factors that affect the viewer's experience and the quality of the piece. In the end, it's your video, and I want you to be happy! I'll cheerfully accommodate any requests, but I just wanted to warn you about potential pitfalls I've encountered before. Hope this helps! I totally understand on the style guide, btw -- just thought I'd check! If you'd like, I can check with Anoka County and see if they have one. Otherwise, I'll just do my best to match and/or compliment the fonts you're using, or I can just go for a clean, modern look. No problem either way! Sincerely, Sarah On Wed, Oct 30, 2019 at 5:11 PM Mark Statz <MStatz@centervillemn.com> wrote: Sarah, The footage looks awesome. I initially commented on the fact that the residential development that you shot is not in Centerville. The 850 home development is in Lino Lakes. But, since then, I’ve reviewed what I sent you for notes and remember that I thought it might be nice to highlight our proximity to that development, so I took those comments down. I think we may need to cut a little of that footage out, and just be careful to say something along the lines of “1200+ newly platted lots within 2 miles” to emphasize that we are on the cusp of a population boom in and around our city. I’ll try to find time to add some text notes, but I am headed out on vacation from 11/1 – 11/11. I’ve got an EDA meeting on 11/20 that I’d like to use as a bit of a workshop on the video and give you the committee’s feedback after that. Let me know if that works. 11