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May 14, 2020 <br />President and Commissioners <br />Economic Development Authority <br />1880 Main Street <br />Centerville, MN 55038 <br />RE: Business Spotlight Campaign <br />Dear Mr. President and Commissioners: <br />After the EDA's special meeting on April 29, staff followed up with our two marketing <br />consultants regarding the proposed Business Spotlight Campaign. With a further <br />understanding of the specific tasks and timeline that the EDA was asking for, Lonni <br />Olson respectfully bowed out, due to immediate family commitments. We then solicited <br />a proposal from Michelle Koch and found her costs to be very reasonable at $50/business <br />for the creation of an ad and the work associated with posting and promoting the ad on <br />social media. The fee also includes similar social media tasks featuring the video to be <br />made by North Metro TV. At this price, staff and the EDA President made the decision <br />to move forward with the first few businesses, in an effort to kick the project off while <br />the need is the greatest. <br />The first businesses to be chosen randomly from the city's business directory, were: <br />1. Crista's Paw Spa <br />2. Corner Express <br />3. Asian to Go <br />4. Wise Guys Pizza. <br />North Metro TV and Michelle have already begun their work and we anticipate having <br />their work out on the city's social media accounts shortly. <br />Michelle has worked with city staff to develop a logo and campaign name: CenterStage. <br />The logo can be seen on the attached sample ad and proposed logo sheets. <br />The next steps for the EDA will be to set an overall budget for the campaign and decide <br />on an appropriate pace for the roll-out. North Metro has committed to at least one <br />business a week and thought that two would probably be viable. Ms. Koch felt that she <br />could easily accommodate that volume of work. <br /> <br />