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2020-06-17 EDA Packet
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2020-06-17 EDA Packet
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CITY OF CENTERVILLE <br />REQUEST FOR ACTION <br />Agenda Item # Department: RequestedMeetingDate: <br />June 11, 2020 <br />EDA <br />VIII.3 <br />TITLE OF ISSUE: <br />Resolution #EDA 20-05 Establishing a Newspaper Advertising Campaign to Support Local Businesses <br />BACKGROUND AND SUPPLEMENTAL INFORMATION: <br />The publisher of The Quad Community Press and The Citizen has offered a two for one deal, of sorts, on <br />advertisements in their papers. Previously, the committee decided not to pursue investments in newspaper <br />advertisements, but with the improved value offered here, there may be reason to reconsider. <br /> <br />Staff is suggesting one of two scenarios: <br />- Two week run of half-page ads featuring generalized "Shop Local" theme. Larger ad could draw more <br />attention, but may not help individual businesses. (EDA Cost - $871; one 1/2 pg ad, two consecutive wks) <br />- Weekly smaller ads (2"x3") featuring recent "CenterStage" businesses. The art work would have already been <br />produced, making it an easy endeavor. (EDA Cost $112/wk for two ads/wk) <br />COST AND SOURCE(S) OF FUNDING: <br />See attached rate sheet for more cost information. EDA General Fund <br />REQUESTED ACTION: <br />Motion to approve Resolution #EDA 20-05 Establishing a Newspaper Advertising Campaign to Support Local <br />Businesses. <br />SUPPORTED DOCUMENTS ATTACHED <br />Motion By: ____________________________________ <br /> Resolution Ordinance Contract Minutes Plan Map <br />Second By: ____________________________________ <br />X <br />Vote Record: AyeNay <br />____ <br />Newspaper Ad Pricing Sheet and <br />Other (specify) ____________ <br />_____ <br />email re: 2 for 1 offer <br />_______________________________________________________________ <br />_____ <br />_____ <br />_______________________________________________________________ <br />_____ <br />Refer to: _________________________________ <br /> Tabled Until: ______________________________ <br />Consent <br /> Other: ___________________________________ <br /> Regular <br /> <br />
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