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LOC <br />CONSULTING <br />Market Analysis for Downtown Redevelopment <br />City of Centerville Economic Development Authority <br />April 3, 2023 <br />And consumers responded and adopted these new <br />methods of transaction. Even as consumers demand <br />more experiential retail at brick -and -mortar <br />locations, they continue to demand the <br />conveniences that evolved during the pandemic. <br />Curb -side pickup and delivery are here to stay. <br />3. Weak and struggling retail concepts will <br />continue to disappear from the market. <br />Retailers who lacked cash, have heavy amounts of <br />debt, or who were already suffering sales declines <br />were forced into bankruptcy in 2020 and 2021 to <br />levels not seen in more than a decade. Some <br />retailers that were able to stay afloat during this <br />period because of rent concessions or stimulus <br />payments are continuing to struggle and may <br />ultimately go out of business. <br />4. Grocery and convenience retail will continue <br />to be viewed as an essential anchor for other <br />retailers. <br />Community and neighborhood shopping centers <br />with a grocery anchor did well in the pandemic and <br />indoor shopping malls did terribly. Consumers are <br />spending more of their discretionary and essential <br />spending online, but grocery stores and other <br />convenience retail have been able to maintain sales. <br />Smaller retailers will look to position themselves <br />near these convenience traffic drivers. And malls <br />will continue to consider adding grocery stores as <br />anchors. <br />S. Direct to consumer brands and online -only <br />retailers will continue to look for traditional <br />brick -and -mortar space to leverage their <br />consumer relationship. <br />Continuing a trend that began before the pandemic, <br />online -only retailers are seeking out brick and <br />mortar locations to leverage their presence in a <br />market. They have realized that an actual physical <br />presence boosts online sales. Many of these retailers <br />look to unique and interesting shopping districts, <br />like Grand Avenue, 501h and France, and North Loop, <br />to capture the attention of their target market. This <br />trend may present an opportunity for local <br />entrepreneurs in Downtown Centerville. <br />6. E-commerce will continue to grow but will <br />experience growing pains. <br />With the dramatic acceleration of e-commerce, the <br />cracks began to show. Employee shortages at <br />distribution centers, a taxed postal service, and <br />technology glitches and crashes meant that <br />consumers were often left feeling disappointed. And, <br />because of the cost structures, online retail is often <br />much less profitable than an in-store transaction. <br />Retailers know they must do e-commerce to be <br />competitive, but the overall trend is driving down <br />the bottom line. <br />Retail Overview in the Downtown <br />Centerville PMA <br />Map 4.1 shows restaurants and retail in the City of <br />Centerville. The city is served by several <br />convenience stores, liquor stores, and a few <br />specialty retailers. For restaurants, there are two <br />pizza restaurants, two bars that serve food, one <br />cafe/caterer, and an Asian restaurant. The city does <br />not have a grocery store, general merchandise store, <br />or pharmacy. <br />Map 4.2 shows an overview of the restaurants and <br />retail that serves the Centerville PMA. The map <br />includes grocery stores, general merchandise stores, <br />and national pharmacy chains—Walgreens and <br />CVS—along with points showing restaurants and <br />retailers in the area. <br />Grocery Stores and Neighborhood Shopping Centers <br />Page 163 <br />The closest grocery store to the City of Centerville <br />is Festival Foods at the Hugo Marketplace in <br />Hugo. The 54,000-square foot store is located 2.0 <br />miles from Downtown Hugo. The store is a full - <br />service grocery store but does not have a <br />pharmacy. <br />Shopping centers and retail nodes anchored by <br />grocery stores are called neighborhood retail. <br />These shopping areas tend to be smaller and <br />serve trade areas of about 20,000 people, <br />typically within about three miles of the shopping <br />center. <br />