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<br />II'~ . l~ American
<br />Planning
<br />Association
<br />
<br />122 S. Michigan Ave., Suite 1600
<br />Chicago, IL 60603-6107
<br />312.431.9100 Phone
<br />312.431.9985 Fax
<br />
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<br />
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<br />Dear Colleague,
<br />
<br />Not long ago, the American Planning Association adopted a new slogan, "Making Great Communities
<br />Happen." A simple phrase, but it aptly describes our work. Because we recognize that great communities are
<br />made to happen, we lead the fight to revitalize cities, contain suburban sprawl, and protect the environment.
<br />This workis both exciting and demanding. Vigorous new technologies give us unprecedented access to
<br />information and allow us to communicate faster and worldwide. More and more citizens recognize the
<br />financial and human costs of chronic social ills. It's increasingly possible to find affordable, workable, and
<br />effective approaches to critical land-use problems.
<br />
<br />More than ever. before, society asks you to apply your experience, insight, and problem-solving abilities
<br />to serve future generations. Bur you need the right tools: information, training, support, advocacy, and
<br />connection to your peers.
<br />
<br />Only APA offers you these tools and more. Our publications analyze contemporary planning issues,
<br />explore creative approaches, and investigate new technologies. Our practical training opportunities offer you
<br />unequaled potential for professional growth. And because our membership is so diverse, participation in APA
<br />conferences, meetings, social activities, and other events wi!! enrich your thinking and broaden your
<br />professional outlook.
<br />
<br />APA encourages you to participate in a number of ways. Attend our annual national conference to
<br />share experiences, problems, and solutions with members from many regions and professional specialties. Take
<br />advantage of local chapter events that offer valuable networking and professional development opportunities.
<br />And if you're particularly interested in a planning specialty, join one of our many divisions to connect with
<br />others who share your concerns.
<br />
<br />Our web site at www.planning.org offers you another powerful way to get involved. You'll find a wealth
<br />of information about APA programs and activities, and access to useful services like ConsultantSearchSM, Jobs
<br />Online, Planners Book Service, and a searchable member directory. And you'll be linked instantly to planners
<br />and planning information allover the world. APA connects you to the global planning community.
<br />
<br />Now you can obtain all the benefits of membership and support APA's efforts on behalf of planning
<br />for a bargain price. If you join APA by March 31,2001, you'll receive 15 months of membership for the
<br />price of 12-a 25% bonus!
<br />
<br />Discover what 30,000 of your colleagues who have joined APA already know-that choosing APA
<br />membership is a smart professional investment, a tangible show of suPPOrt for good planning, and an essential
<br />step toward improving the future of America's cities and towns. I believe that one visit to our web site will
<br />convince you of our vitality and vision.
<br />
<br />Read the enclosed brochure to learn more about APA. A detailed description of benefits and a
<br />membership application are enclosed as well. Commit yourself to good planning for great communities-
<br />complete the application and mail or fax it to us today.
<br />
<br />Q
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<br />
<br />Ftank S. So, FAlCP
<br />Executive Director
<br />
<br />fl. . . . _.J~ . J P.S. Together, we can make great communities happen. Bur remembet, to get 15 months of membership for the
<br />? I ;ri~ of 12, you fiU" join by Mm;, 31, 2001. S,nd m yom ",p"acion ,o,",y!
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