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<br />15 <br /> <br />(A) Establish a set of standards for the fabrication, erection, use and maintenance for signs, <br />symbols, markings, advertising devices or other items that serve as visual communication media; <br /> <br />(B) Allow creativity in sign design while at the same time ensuring that the public is not <br />endangered, annoyed, distracted or displeased by unsafe, disorderly, indiscriminate and unnecessary <br />use of visual communication media; and <br /> <br />(C) Provide administration and procedures for requiring permits, payments of fees and provide for <br />penalties for noncompliance. <br />(Ord. 39, passed - -.,illl\ll,J,d <br /> <br />~ 152.03 DEFINITIONS. <br /> <br />For the purpose of this chapter, the following definitions shall apply unless the context clearly <br />indicates or requires a different meaning. <br /> <br />ADVERTISING SIGN. A sign which directs attention to a business commodity, service or <br />entertainment not exclusively, related to the premises where the sign is located or to which it is affixed. <br /> <br />AREA IDENTIFICATION SIGN. A freestanding sign that identifies the name of a residential <br />subdivision, commercial or industrial development. <br /> <br />BILLBOARD. A sign erected for the purpose of advertising a product, event, person or subject <br />not entirely related to the premises on which the sign is located. <br /> <br />BUSINESS FRONTAGE. The linear frontage of that portion of a building facing the right-of- <br />way and occupied by one separate business. <br /> <br />BUSINESS SIGN. Any sign which identifies a business or group of businesses, either retail or <br />wholesale, or any sign which identifies a profession or is used in the identification or promotion of any <br />principal commodity or service, including entertainment, offered or sold upon the premises where the <br />sign is located. <br /> <br />CANOPY. A permanent roof structure attached to and supported by the building. <br /> <br />CHANGEABLE COPY SIGN. Any sign that is characterized by changeable copy, letters or <br />symbols, regardless of method of attachment. <br /> <br />DIRECTIONAL SIGN. An on-premises sign designed to guide or direct pedestrian or vehicular <br />traffic. <br /> <br />15 <br /> <br />Formatted: Font: Bold <br />