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PAULJ.BURKE 1683 Lakeland Circle, Centerville, MN 55038 National Customer Business Manaoer 651-762-8675 EXPERIENCE: Land 0' Lakes Dairy Foods - Arden Hills Minnesota AUl!Ust, J 989 - Present National Customer Business Manager, October 2001- Present: Manage the sales execution of brand strategies with our customers and serve as the primary liaison between field sales and product marketing temng, Represent sales on all speciallean1s focused on the Soperspreads category. . Continually developing new processes and procedures to ensure field sales teams are able to focus on selling and preparing to sell. . Developed incremental Easter trade promotion resulting in $6.1 million sales above plan. . Served as sales lead for the re-stage of the spread product line, resulting in 207 new point of distribution and 81-points of growth in ACV over six items. . Developed several tracking tools for distribution, pricing and merchandising objective management . Plan and lead aU national sales meetings, . Developed go-to-market trade strategies for all business lines, . Develop category presentations for key promotion periods and for key merchandising projects. Natinnal Accnnnt Manager, August 2000 - October 2001: Manage two nationallinternational broker sales teams in the Military and Convenience Store Channels. . Annual sales of over $26,1 million. .. Grew Butter sales in Convenience Store chmmel by 17% with over 5,000 Devi' points of distribution, . Developed an integrated traming program for broker field sales teams, . Reduced open deduction balance by 65%, . Integrated Deli Cheese products into the Military re-distribution system, resulting ia 15 new points of distribution. Field Marketing Manager, May 1999 - August 2000: Managed local consumer marketing and the slotting process for seven sales regions and the US, Military. . Manage $2.1 million in local market consumer. speading and $ L5 million in slotting investments annually, . Planned and executed over 130 account specific and local marketing event annually. . Developed a post promotional analysis system for local marketing. . Built promotional partnerships with key accounts and other CPG companies, Reginn Manager, Angost 19% - May 1999: Led a team of six food brokers in eleven markets in Texas, New Mexico, Oklahoma, Kansas, and Western Missouri . 1997 Consumer Division Sales Manager of the Year. . Annual sales of over $25,8 million, . Exceeded annual sales targets by 14% in 1997 and 17% in 1998, . Grew Land O'Lakes Creams business from $55,000 in 1996 to over $1.1 million in 1999, . Established two new distributors in Kansas City and Springfield, annual sales of $275,000, . Gained 72 new points of distrihntion throughout the region. . Grew Land O'Lakes Butter market share an average of3.8 points and BD! an average of 10.5 points throughout Texas. District Supervisor, November 1993 - August 1996: Managed eight direct purchasing and six indirect accounts also supervised a retail sales broker throughout Central and Southern New Yark and Northeast Pennsylvania . Annual sales of over $103 million. . Trained and supervised newly assigned retail sales broker. . Developed and implemented several merchandising programs, increasing Dairy Case Cheese sales by over $750,000, . Exceeded annual sales targets by 4% in 1994 and 1995, Account ManagerlRetail Sales Representative, August 1989 - November 1993: Managed five direct purchasing, three indirect, and over 100 retail accounts in Central and Southern New York . Aanna1 sales of $7.2 million, . Winner of Land 0' Lakes Fast Start contest in 1993. . Gained 25 new points of distribution. . Exceeded annual sales targets 3% in 1992 and 6% in 1993, . Winner of many Land 0' Lakes and American Dairy Association displsy contests, EDUCATION: . Masters Degree in Business Administration - Entrepreneurial Managerneut from the University of Dallas. . Bachelor of Science Degree in Business and Speech Cornmnnications from the University of Minnesota, MILITARY, Served in the United SUItes Anny Reserves from 1982 - 1992. Commanded the 10 19'" Service'& Supply Company through a successful mobilization during Operation Desert Stonn. Highest rank achieved" Captain.