2004-07-14 CC WS & Meeting - Laserfiche WebLink

Home Browse Search

. Minnesota Water - Let's Keep it Clean! A Twin Cities stormwater education collaboration Over. 150 Minnesota cities and other MS4s are required to implement Stormwater Pollution Prevention Plans. Each plan requires a strong educational component, with target audiences and educational goals identified for each six Minimum Control Measures. Metro WaterShed Partners, a collaboration of water resource educators in the Twin Cities, saw an opportunity to assist cities in delivering quality stormwater education and established "Minnesota Water - Let's Keep it Clean", a program that does three things: 1) Collaborate with putting clean water messages in mass media, something out of financial reach for individual cities, 2) Make ready-to-adapt stormwater educational materials available. to cities and neighborhood organizations, and 3) Achieve a consistency of message across the Twin Cites Metro. A regional communication/marketing firm, Periscope, has been contracted for placing messages in the media and website design. By the end of July 2004, the program will have completed a spring and fall mass media campaign, and established a resource laden educational website at WWW.cleanwatermn.onl. The website is to servehoth city-based stormwater educators and the general public. The Fall 2003 campaign consisted of five print ads in daily newspapers, which resulted in TV and radio "earned" media. The Spring 2004 campaign consisted of print ads in eleven weekly community papers for two weeks in a row, 274 radio ads and a minimum of 90 PSAs. The radio coverage reached 30% of the target audience 6 times. A free ad in the 2004 Minnesota Fishing Regulation booklet was also made, along with spring and fall media releases. Current $110,000 funding is from state and regional governmental grants. Of the total grant amount, $76,000 was spent on creative services and ad placement. Continuation funding is sought from subscriptions from cities and corporate sponsorships. To date, evaluation has consisted of measuring website visits. During October of the fall media campaign, 4,300 visits were made, and during May of the spring campaign, 2,400 visits were made. Proj ect Contact: Ron Struss, University of Minnesota Extension Service 651-215-1950 rstruss@umn.edu Creative Contact: Laura Mylan, Periscope Inc. 612-399-597 Imylan@periscope.com Products: MINNESOTA WAT'ER LET'S 'KEEP IT GLEAN Website . www.cleanwatermn.org 4 Core program product. To serve as an on-going resource center for educational materials that city and neighborhood based stormwater educators can readily access and adapt to their needs. Site also provides content for the general public. General public pages are completed; stormwater educator pages are scheduled to be completed by July 2004. OVER>