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2004-07-14 CC WS & Meeting
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2004-07-14 CC WS & Meeting
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<br />. <br /> <br />Minnesota Water - Let's Keep it Clean! <br />A Twin Cities stormwater education collaboration <br /> <br />Over. 150 Minnesota cities and other MS4s are required to implement Stormwater Pollution Prevention <br />Plans. Each plan requires a strong educational component, with target audiences and educational goals <br />identified for each six Minimum Control Measures. <br /> <br />Metro WaterShed Partners, a collaboration of water resource educators in the Twin Cities, saw an <br />opportunity to assist cities in delivering quality stormwater education and established "Minnesota Water - <br />Let's Keep it Clean", a program that does three things: 1) Collaborate with putting clean water messages <br />in mass media, something out of financial reach for individual cities, 2) Make ready-to-adapt stormwater <br />educational materials available. to cities and neighborhood organizations, and 3) Achieve a consistency of <br />message across the Twin Cites Metro. A regional communication/marketing firm, Periscope, has been <br />contracted for placing messages in the media and website design. <br /> <br />By the end of July 2004, the program will have completed a spring and fall mass media campaign, and <br />established a resource laden educational website at WWW.cleanwatermn.onl. The website is to servehoth <br />city-based stormwater educators and the general public. The Fall 2003 campaign consisted of five print <br />ads in daily newspapers, which resulted in TV and radio "earned" media. The Spring 2004 campaign <br />consisted of print ads in eleven weekly community papers for two weeks in a row, 274 radio ads and a <br />minimum of 90 PSAs. The radio coverage reached 30% of the target audience 6 times. A free ad in the <br />2004 Minnesota Fishing Regulation booklet was also made, along with spring and fall media releases. <br /> <br />Current $110,000 funding is from state and regional governmental grants. Of the total grant amount, <br />$76,000 was spent on creative services and ad placement. Continuation funding is sought from <br />subscriptions from cities and corporate sponsorships. <br /> <br />To date, evaluation has consisted of measuring website visits. During October of the fall media campaign, <br />4,300 visits were made, and during May of the spring campaign, 2,400 visits were made. <br /> <br />Proj ect Contact: <br /> <br />Ron Struss, University of Minnesota Extension Service <br />651-215-1950 rstruss@umn.edu <br /> <br /> <br />Creative Contact: Laura Mylan, Periscope Inc. <br />612-399-597 Imylan@periscope.com <br /> <br />Products: <br /> <br /> <br />MINNESOTA WAT'ER <br />LET'S 'KEEP IT GLEAN <br /> <br />Website . www.cleanwatermn.org <br />4 <br /> <br />Core program product. To serve as an on-going <br />resource center for educational materials that city <br />and neighborhood based stormwater educators <br />can readily access and adapt to their needs. <br /> <br />Site also provides content for the general public. <br /> <br />General public pages are completed; stormwater <br />educator pages are scheduled to be completed by <br />July 2004. <br /> <br />OVER> <br />
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