2000-08-01 P & Z Agenda - Laserfiche WebLink

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Photograph 9 another more heavily industrialized city with the same type of highway, they might be a vast improvement and a visual relief amongst ugly factories and chimneys. One must always rec, ognize as weil that signs as a communications device require certain letter sizes for legibility at any given distance; and that in many cases this necessary letter size may be accomplished with a much smaller sign background by alternating messages. These alternations are actually accomplished by an electrical device known as a flasher. It is apparent, therefore, that as the difference between irritating and undesirable flashing de- vices, desirable alternating copy or even certain artistic effects may be only the difference in speed of change, certainly is often only the difference between clever and artistic design or something less, it becomes obvious that each community, together with leaders in the industry, must give the subject very careful study, considering the already existing visual environment, density ratios and other considerations. Pubilc service' time and temperature, date, electronic message centers are classed as Changing signs and are per- mitted - photograph (9). When writing a Uniform Code, it becomes apparent that off-premise signage (third party posters and bulletins) is one of the subjects that cannot be specified in detail on a zone by zone basis, as a zone of any given category may appear in cities of vastly different size and may have a greatly different density ratio from one city to another. It is recommended that any given com- munity in consultation with the Outdoor Advertising people study that which is presently per. missible in their community and consider the use 01 the spacing formula suggested in Section 5.2 of this Code. At the same time, carefully recognizing that the very nature of the Outdoor business requires as broad and even a coverage as possible and that the broader and more rea- sonable distribution permitted, more easily will ail concerned be able to comply with spacing formula. This would avoid too heavy saturation in any given area often caused by a prohibition of the medium in certain zones where it should have been permitted. In most communities, therefore, off-premise or outdoor advertising may be considered and analyzed lor all types of commercial and industrial zones, as well as certain holding zones, although obviously not for residential zones. In summary, this Code' is designed to prevent a vast majority 01 those things which are unde- sirable in commercial signage without hampering the inherent right of business to communicate reasonably, to advertise and to reasonably assist a potential customer to conveniently locate and identify any product, good, service or facility which he may desire to use or purchase at any given time. Sec. 1.2. Short Title This Code shall be known as the "Sign Code" of.... m___.___....,.___'............. .........---....--- or may be so cited and pleaded and shall be relerred to herein as the Code. 4