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<br />SUMMARY OF FINDINGS <br />PRIOR LAKE DEVELOPMENT POTENTIAL <br /> <br />Market analysis was conducted to determine demand for retail, business park and residential <br />development in Prior Lake. The results of this analysis are summarized below. <br /> <br />RETAIL DEVELOPMENT <br /> <br />Prior Lake lies at the southern edge of the Twin Cities urbanized area and its trade area includes <br />agricultural areas to the east, west and south. These agricultural areas will be developed with <br />homes as the MUSA line is extended. Factors that support retail and service potential in Prior <br />Lake include: <br /> <br />. Rapid household growth within Prior Lake's primary and secondary trade areas. <br /> <br />. Development in the Spring Lake Township armexation areas will reinforce existing <br />retail locations along TH-13 in Prior Lake. <br /> <br />. Average household income in Prior Lake's trade area was estimated at $96,658 in <br />2002 and is estimated to increase to 110,496 in 2007. This is 35 percent above the <br />Minneapolis-St. Paul MSA average of $71,738 and $81,129 for 2002 and 2007, <br />respectively. <br /> <br />. Retail development at CSAH 42 and TH-13 is anchored by stores that emphasize low <br />prices, limited service and high volume. <br /> <br />. Prior Lake can compete with this concentration of budget and lower moderate price <br />points by attracting stores whose products and services are more in line with trade <br />area incomes and lifestyles. <br /> <br />Prior Lake's retail areas along TH-13 have the opportunity to develop and redevelop with stores <br />and services that appeal to Prior Lake's favorable demographics. <br /> <br />Retail Development Potential <br /> <br />Prior Lake development potential for retail stores, food service, and services is closely related to <br />trade area household growth. Trade area households, shown at the top of Table i, are estimated <br />to increase from 12,918 in 2005 to 27,407 in 2025. Household growth proj ections are based on <br />market demand development estimates. If residential development exceeds or is below this <br />estimate, development potential will be higher or lower than projected. <br /> <br />Categories of retail stores and services, and square footages that are possible in Prior Lake are <br />contained in Table i for each target year (2005,2010,2015,2020 and 2025). Supportable retail <br />space is estimated to increase from 279,200 square feet in 2005 to over 900,000 in 2025. These <br />estimates include existing businesses in Prior Lake as well as the additional space that can be <br />added in the future. These businesses will seek to locate in downtown, or in the TH -13 retail <br />areas. There may be migration ofretail stores between each of these areas. The other retail areas <br /> <br />vi <br />