HomeMy WebLinkAbout2020-07-15 EDA Meeting Minutes - Approved
CITY OF CENTERVILLE
ECONOMIC DEVELOPMENT AUTHORITY
MEETING MINUTES
Wednesday, July 15, 2020
6:30 p.m.
Pursuant to due call and notice thereof, the City of Centerville held a regularly scheduled Economic
Development Authority meeting on July 15, 2020 via videoconference.
I. CALL TO ORDER
President Hanzal called the meeting of the EDA to order at 6:30 p.m.
II. ROLL CALL*
PRESENT: President Jeff Hanzal
Commissioner Jim Weatherhead
Commissioner Michael Giovinazzo
Commissioner D. Love
Commissioner Tom Wilharber
STAFF: City Administrator, EDA Executive Director, Mark Statz
*Note that “present” is construed to mean that the noted individuals were visibly and audibly
present on the videoconference call.
III. APPROVAL OF AGENDA
President Hanzal presented an opportunity to add any items to the agenda.
Motion by Commissioner Love, seconded by Commissioner Giovinazzo to approve the
agenda as presented. A roll call vote was taken. All in favor. Motion carried.
IV. APPROVAL OF MINUTES
1. June 17, 2020 EDA Commission Meeting Minutes
President Hanzal provided an opportunity for modifications to be made to the June 17, 2020
meeting minutes.
Motion by President Hanzal, seconded by Commissioner Wilharber to approve the June 17,
2020 EDA meeting minutes as presented. A roll call vote was taken. All in favor. Motion
carried.
City of Centerville
EDA Meeting Minutes
July 15, 2020
V. BILLS AND COMMUNICATIONS
1. Bills
(a) Check Detail List
Executive Director Statz presented the check detail list and explained that payments no longer
needed to be approved by City Council. An explanation of a payment made to Michele Koch, Main
Street Marketers was also given.
Motion by Commissioner Weatherhead, seconded by Commissioner Giovinazzo to approve
the payment to Main Street Marketers. A roll call vote was taken. All in favor. Motion
carried.
2. Communications
(a) Carbone’s Pizza
(b) Wiseguys
Executive Director Statz explained that he had received an email from Carbone’s Pizza stating that
a restaurant had to be able to seat at least 20 people in order to be advertised on the blue highway
signs. Mr. Statz also received an email from Todd Steffan, of Wiseguys and Korner Express,
stating that he would be interested in the Blue Logo Sign Program.
VI. Reports
1. Administrator’s Report
City Hall remains closed to the public. It was determined that an employee’s spouse had tested
positive for Covid-19. The person’s spouse had an initial test which was negative, but then tested
positive one week later. Because the employee had been in city buildings, City Hall was closed for
voting for the rest of the week and the buildings were sanitized.
Michele Koch, Main Street Marketers is making sure that social media sites are coordinated - that
when things go out on Twitter, they go out on Facebook at the same time, and when things are
posted on YouTube, we coordinate those also.
Commissioner Weatherhead gave a presentation of the EDA’s strategic plan to the Parks and Rec
Committee and felt that it went well. Commissioner Gionvinazzo will give a presentation to the
Planning and Zoning Commission on August 4, 2020.
Our first email blast to Centerville businesses was to inform them of the Small Business Relief
Grants being offered by Minnesota Department of Employment and Economic Development
(DEED). The $10,000 grant was offered to businesses with less than 50 employees who could
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EDA Meeting Minutes
July 15, 2020
prove they had a loss due to Covid-19. The awards will be announced in mid-July. The program
will probably be used as the framework for other funds being offered and be mirrored by counties
and cities.
Anoka County Regional Economic Development (ACRED) is still planning on several events this
fall, and some are being offered as virtual events. The Minnesota Commercial Association of Real
Estate/Realtors (MNCAR) Expo has been converted to a virtual event.
Business 4 Business program is starting to roll out. The program is a non-governmental program
where large businesses donate money to be redistributed to smaller businesses.
The city council made a change to our fund balance policy. The language now says that we try to
have 40-50% of next year’s expenditures which includes transfers out, in order to reflect money
that is put in our capital fund.
We should be receiving Covid-19 relief funds soon. We will receive $304,000.00, and our goal
will be to find qualifying expenses by November 15, 2020 such as hand sanitizer, Plexiglas, face
masks and some fire department expenses. Money that is left will go to our business relief program.
The city has been in contact with the owner of 7241 Main St, who would like to split the lot into
two or three separate lots.
We have not heard anything new regarding Block 7. Executive Director Statz spoke to Apollo
Development and let them know that the conversation with Trident has come to a halt because TIF
will not be used. They have also found that they are unable to attract investors with a building that
has less than 100 units.
A developer is looking at building an apartment complex on a lot near the interstate, and another
developer is looking at putting up retail space there.
The Planning Commission is looking at driveway regulations and what can and can’t be left in the
yard.
Alex’s Lawn and Turf has had a mediation session with the neighbors, and the city has also
undergone mediation with neighbors. We will try to set up mediation between the city and Alex’s
Lawn and Turf in order to “close the loop”. City Council has voted to construct a fence around the
water tower property.
2. CenterStage – Review Program Progress to Date
Executive Director Statz shared statistics regarding impressions and engagements on CenterStage
videos. He defined an impression as someone scrolling past a video, and an engagement as a video
being clicked on or “liked”. He said that Twitter has a lot of impressions, but not as many
engagements as Facebook has. Numbers are showing that every time we post something, at least
300 people see it on Twitter and Facebook. On Facebook, 106 people stopped on the Wiseguys
video, and it was viewed 159 times on YouTube. Mr. Statz will ask Michelle Koch to attend next
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EDA meeting in order to discuss her insights and strategies. There was also discussion on sharing
the results with businesses.
3. Blue Logo Sign – Review Program Progress to Date
Executive Director Statz received an email from the owners of Carbone’s stating that in order to
participate in the Blue Logo Sign Program, a food venue had to be able to seat at least 20 people.
Mr. Statz also clarified that the yearly cost for the program was $720.00 for one way, not both.
Commissioner Weatherhead spoke with the program administrator at Minnesota Department of
Transportation, and was told that they had limited space available on the existing sign without
installing a second one. It would take 6-8 weeks to get the logos on the existing sign, and 3-4
months if a second sign is needed. There is no extra cost for a second sign. Executive Director
Statz gave details on the potential cost for the program, which would be a maximum of $5400.00
if there is participation from both restaurants (Wiseguys and Kelly’s Korner), both gas stations
(CenterMart and Korner Express) and the Wargo Nature Center for both directions, at 75% cost
share.
4. 2020 Budget Status Review
Executive Director Statz showed a spreadsheet reviewing the 2020 budget. He highlighted
different items and explained money spent and what was left over after commitments have been
met. There was discussion on “wish list items” such as flags for Main Street light poles. Mr. Statz
stated that he would bring pricing for flags to the next meeting.
VII. Old Business
1. 7087 Centerville Road - Grant Application
A grant application was submitted for decorative concrete, patio seating and a possible
handicapped ramp. Executive Director Statz cautioned that there are some complications with
putting a restaurant on this site as far as building code is concerned, and significant investments
would have to be made in order to open as a restaurant. He said there is potential that this does not
turn into a restaurant, however staff is recommending that the grant be approved for $5,000,
because improvements to the site are exactly what this grant program was meant for, and there
would be a stipulation that the concrete must be decorative.
Additional discussion was had regarding the barriers to putting a restaurant on the site, including
building codes, fire codes, accessibility and parking. Also discussed were terms of the grant such
as requiring decorative concrete and a decorative wrought iron or other weatherproof railing with
architectural elements.
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Motion by Commissioner Weatherhead seconded by Commissioner Wilharber, to support
the grant amount up to $5,000.00 at a 1:1 match to cover decorative concrete in front of
building. If the project includes a ramp, the railing needs to be wrought iron or other
ornamental railing with architectural elements and weatherproof coating. All in favor.
Motion carried.
2. Resolution #EDA 20-05 Establishing a Newspaper Advertising Campaign to Support
Local Businesses.
Discussion took place regarding ads in the local newspaper and running two ads side by side to
advertise local businesses with the Centerville and CenterStage logos. Executive Director Statz
was told that if the ads were to run on a regular basis, the paper would place them “above the fold”
as opposed to at the bottom of the page. It was agreed that the name Centerville CenterStage should
be advertised as a way of giving the city’s name more recognition.
Also discussed was how to keep up a two-ad-per-week pace when CenterStage advertising is
already stressed. Executive Director Statz said that he would discuss this with Michele Koch of
Main Street Marketers.
The options of a color ad or a black and white ad were also discussed. The commission decided to
use black and white ads to get better use of their money.
Motion by Commissioner Giovinazzo, Seconded by Commissioner Weatherhead to approve
Resolution #EDA 20-05 establishing a newspaper advertising campaign to support local
businesses with one weekly 4”x6” ad. A roll call vote was taken. All in favor. Motion carried.
VIII. New Business
1. Business Assistance Grant Program (CARES Act Funds)
Executive Director Statz explained that the Federal Cares Act allocated money to states for Covid
relief. Federal guidance was that 45% of it should to go directly to cities. The City of Centerville
will receive $304,000. Mr. Statz stated that he would like to purposefully leave some of the money
to help local businesses.
Mr. Statz also explained that under the Business Assistance Grant Program, if a business got a
grant from Minnesota Department of Economic Development (DEED), then they cannot get this
grant, according to federal guidelines. Commissioner Love raised the question of how to know
which businesses got the DEED grant. Executive Director Statz proposed the idea of an email blast
with a survey asking various qualifying questions. He also talked about having a lottery system
much like DEED to qualify for funds, or should we allocate funds by dividing it evenly by the
number of applicants.
Motion by Commissioner Weatherhead, seconded by Commissioner Giovinazzo to adjourn
the meeting at 8:41 p.m. A roll call vote was taken. All in favor. Meeting adjourned.
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