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Gem Lake | Innovating the Online Payment Experience <br /> Confidential & Proprietary © 2021 | i <br />Table of Contents <br />1 Introduction .......................................................................................................................... 1 <br />1.1 Goals and Objectives ........................................................ Error! Bookmark not defined. <br />1.2 Our 4Cs Approach ........................................................................................................... 2 <br />1.2.1 Cloud ....................................................................................................................... 3 <br />1.2.2 Connect ................................................................................................................... 4 <br />1.2.3 Convert .................................................................................................................... 5 <br />1.2.4 Communicate .......................................................................................................... 6 <br />1.3 Case Studies .................................................................................................................... 7 <br />1.3.1 City of Escondido, CA ............................................................................................... 7 <br />1.3.2 Arlington Water, TX ................................................................................................. 8 <br />2 Invoice Cloud's Omni-Channel Experience ............................................................................ 9 <br />2.1 One-Time Payments ..................................................................................................... 10 <br />2.2 Register for Faster, More Convenient Payments .......................................................... 12 <br />2.3 Flexible Payment Options ............................................................................................. 13 <br />2.3.1 Scheduled Payments ............................................................................................. 13 <br />2.3.2 Recurring Scheduled Payments ............................................................................. 14 <br />2.3.3 AutoPay ................................................................................................................. 15 <br />2.3.4 FlexPay .................................................................................................................. 16 <br />2.4 Mobile Optimized Payments ........................................................................................ 16 <br />2.5 Pay by Text ................................................................................................................... 17 <br />2.6 Donations ..................................................................................................................... 18 <br />2.7 One-stop Shop for All Services ...................................................................................... 18 <br />2.7.1 Cloud Store ............................................................................................................ 18 <br />2.7.2 Cloud Payment ...................................................................................................... 18 <br />2.8 Full Integration to Trusted Digital Wallets .................................................................... 19 <br />2.9 Electronic Payment Options for Unbanked Customers ................................................. 20