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Gem Lake | Innovating the Online Payment Experience <br /> Confidential & Proprietary © 2021 | 2 <br />1.1 Our 4Cs Approach <br />Invoice Cloud delivers a simple, out-of-the box solution, that will integrate with your billing <br />system. Implementation is quick and easy. Once deployed, we focus on increasing e-adoption, <br />an objective measure of how many customers use a billing and payment solution. <br />E-adoption rates are directly linked to customer satisfaction. Invoice Cloud delivers: the <br />industry's highest average e-adoption increase of 119%, and 2.8x more paperless <br />enrollments…in the first year of service. <br />This rate continues to grow year-over-year as more and more of your customers discover how <br />easy the system is to use, and the benefits it offers. Our service also includes a dedicated <br />marketing team to help your organization drive results. (Figure 1) <br /> <br />Figure 1. Invoice Cloud's Average First Year Adoption Increases. Our clients typically see their e-payment adoption <br />increase by 119% and paperless enrollments nearly triple in year one, after switching to Invoice Cloud. <br />As more customers use the platform and enroll in paperless billing, AutoPay, and other services, <br />your organization will realize more on-time payments, and spend less time and effort on <br />collections, extra communication, and shutoffs. <br />The Gem Lake can expect similar (or better!) e-adoption rates utilizing Invoice Cloud's 4Cs for <br />successful EBPP. <br />