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City of Gem. Lake, Milinesota Social Media Policy Purpose Social networking in government serves* two -primary functions: to communicate:and.deliver messages directly to citizens and to encourage. citizen involvement,. interaction, and feedback.. Information which is distribtited-via..spacial networking trust be accurate, consistent, and timely and meet the information needs -of the City's-intended audience -social media. is used for social networking, and this policy seeks to ensure proper administration of the City of Gem Lakes social. media sites by its representatives. The City has limited eontrol of social me.dia:aecounts with. third. parties (i:e., Facebook, Twitter, etc.). At the. sametime, #here is a general expectation by the public that this City. have a social media presence by which to share information about current city projects. and: city business.. For municipal purposes,.the City's social. media accounts will be used for incidental; non -vital communication and general inf6nnation only. It is not the purpose of the city's social* ittedia accounts to be a medium for transactions of city business. The one exception is.irl the case of:a natural or man-made disaster., if it is determined by the City titatihe best means of communicating with the public is through the social media account( s). The City of Gem Lake wishes to establish a posittve.and nformativesocial media presence. City. representatives have the responsibility to.. use -the City's social niedisr.resources in an. efficient, effective, ethical, and lawful manner pursuant taAll existing City policies. .policy The City of Gem Lake will determine, at its discretion,.*bow Us web=based social media resources.. will be designed, implemented, and managed: as part of its overall communication and infonnatioh sharing strategy.. City -of Gbm Lake social xriedia accounts are considered. a Cityasset and administrator access to these accounts will be. securely administered* in accordance with the City's Computer Use Policy.. The City reserves the light. th-Aurdbft airy of its-- sooial media sites: or accotirits fot. any reason without notice: All social media websites created. and u(tiized.during the course and scope of an employee's performance of his/her job duties wiifbe-identified as belonging to the City of Lake, -including'a.link to the City'.s official webike. The City of Gem Lake does not create or maintain social media accounts:for its:elected officials. Scope This policy applies to any existing or proposed social* media.we.Wtes sponsored; established, registered, or authorized by the City of Gem Lake. The .City's social media(aacounts.are exclusively the following: 1. City of Gem Lake Facebook account at httpsl/www 6mbo.ok:com/CityofOemLikeMN.