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SECTION 19 - SIGNS Section 19.1..Purpose and Intent.. 19..1,1. The purpose of Gem Lake sign. regulation is. to .ppmote.:thecreation of an attractive visual environment in the City. The regulations are intended to promote a healthy economy by:anowing businesses and :individuals to effectively inform, identify; direct and. communicate with the public using.rights of way in Gem Lake.. This aim is balanced with an equal intent to foster public safety and maintain: an attractive built environment in the. City by encouraging the. appropriate design, scale and placement of signs in the City. The regulations are intended to encourage the orderly placement of signs, to assure. thAt the inforination displayed on any sign is clearly visible. for its .intended purpose,. and to allow the: fait and consistent enforcement of the. sign regulations by the. City of Gem Lake.. Section 19.2 Findings 19.2.1 The -City Council concludes.. that it is necessary to regulate signs in the .City Mi .order to promote and preserve public healtlx; safety and. welfare. That conclusion's. based upon the following findings: 19.2,1.1 Signs provide: animportant.medium through which individuals and businesses may convey a variety of messages.. 19.2.1.2Signs can create hazards to motorists and pedestrians; particularly when.inappropriately designed or placed signs interfere with necessary sight. distances;. divert the attention of drivers and.pedesu ans, or obscure directional guidance or traffic control devices. 19 21,3 A osit e:serr$e of;; lace communi itii�a a is im o �.€ -th-dAiealth d ivel£axa o#:indi--'ctuals p 1�.:. /t9.: g. . p s - •�.T r ^ f--.:;.V - ,y .. :::':... ..:-:.:_•. and usinesses ,Gem x.ake.' 'mxnuraity imageaid aestlietic.is o aep connporcent a pr; perry values in the Ci :`Perm ent and tempo signs.hav�a, ect impact o ::and relationship :to the imagearid aesthetic _ ;.`: w of .the c inirxi. c ?,.. �%�t-: .:;�.:�M. 19.2.1. TJncon tilled and"`� t im ted signs esulti in zo + SlC a Clutt }IAd pl75tr11Ctlon of views F k1motorists d Viand dit driis. lie:abilit5 # any s gn to ' ectivel daiivey its intended messa and pe estrians,;.,. € _ Nc V. 1:J 21 5 Properl. 'regzilateri signa � e,, create: an atmosph r'.e�of pxbspenty, stimulate positivei.cgmmexcial activity and consequently lead to increased employment, lugliex property values and a healthier tax base. 19.2.116 Citizens have different expectations. for the aestheticenvironment of:a residential area compared with that of a commercial area. Signs should be.smaller in scale.and their use generally more :restricted Mi residential areas than in commercialareas where. the .public. expects to sec. a variety of signs: Section 19.3 permit Required 19.11 No sign shall. be erected, altered, reconstructed,.niaintained.or moved in the.City without first securing a.perrnit from. the City. The speech content of the sign shall not be considered when approving or denying a sign .permit, however, the content -must be.submitted to properly evaluate the: signage.area, design and placement. A proposed sign with: a structure requiring a building permit or electrical permit must obtain those:permits in addition to a.sign permit, 19.3.1.1 Exemptions. The following signs shall. not require: a permit, but remain. subject to the standards. of these regulations concerning erection, maintenanceand removal, and.:the standards. of any other applicable law or ordinance. A) A: sign, of less .than four (4) square. feet in display area,. indicating the address of a building. B). A sign.: on a residential property, ofless than four.(4) square feet in display area; :stating thename of the owner or.occupant in addition to the. address of the property. C) Traffic cantml.signs, related directional aids, and -traffic control devices installed by a unit of government having authority over the adjacentright»of-way, or at the direction o.f Such a government. Updated Tune 5, 2017 Gem Lake Consolidated Lard Use Ordinance — Page 98