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Regular City Council Meeting Monday,July 25,2011 Page 13 Chair Maschka highlighted and expounded on some of the items detailed in the Request for Council Action (RVA) dated July 25, 2011. On a personal note, Member Masche expressed his continuing pride in being a Roseville resident; and his appreciation of the governance and management of the City by the City Council. Member Masche expressed his sincere interest, along with Chair Maschka, for an opportunity in the near future for a joint work session for the City Council and HRA to obtain the City Council's thoughts on housing in Roseville and tools available, beyond bonding, to further the City's good housing stock and to maintain and continue to enhance its value. Chair Maschka and Member Masche noted the success of the City's code en- forcement efforts, and commended staff on their work on it and the great value it provided to Roseville residents. However, Member Masche observed that the City's housing stock continued to age and require more maintenance; and that while most neighborhoods were presentable, there were areas needing improve- ment; and encouraged everyone to work together on exterior code enforcement is- sues. Chair Maschka noted that the Neighborhood Enhancement Program (NEP) was in its second cycle, addressing more neighborhoods and homes than the first cycle, and was finding residents very receptive and positive about the program, recognizing that the City was attempting to enhance their quality of life. Member Masche opined that the economic downturn would eventually be alle- viated, and questioned what housing stock would look like in five (5) years based on current sellers and buyers; and asked that the City Council give consideration, along with the HRA, to how the City could best take advantage of that market when it reversed itself. Member Masche noted the many and varied opportunities that could become evi- dent; and opined that one of those was the recent development through the HRA of the livingsmarter.org website and marketing campaign efforts, providing a very interesting marketing concept and proving very successful in bringing people into Roseville for different reasons beyond typical HRA tools such as loans. Member Masche shared some statistics from the website since it was initiated in November of 2010, with the number of hits, frequency and uniqueness of visits, and areas of interest from the forty-five(45) regions, with the states of MN, CA, WI, NY, MO, and IL ranking the top five states and interests. Member Masche opined that this was a resource bringing people to Roseville that differentiated it from other cities; and asked that the City Council attempt to jettison itself five (5) years into the fu- ture to determine how the City's housing market would look or how the City wanted it to look rather than focusing or lamenting on today's doomsday and fo- reclosure crisis; thereby positioning the City in a spot to capture those new resi- dents in the best city and best metropolitan location available—the City of Rose- ville.